In Arabic, the term “Hub” signifies love in its purest form, encompassing fourteen distinct stages of emotional expression. arabSoda’s Spring/Summer 2025 collection, fittingly titled “Hub,” captures this sentiment, unveiling a love letter to the cultures that inspired its creation.
arabsoda masterfully balances heritage with modernity, weaving a tapestry of intricate craftsmanship and acute attention to detail. The SS25 collection is a seven-piece lineup of Made to Measure and Ready to Wear garments, reflecting a deep appreciation for Middle Eastern tailoring through a contemporary Western lens.
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The cultural narrative unfolds with a highlight on outerwear. Inspired by the traditional Thawb, a leather jacket and pants set embodies this synergy. Crafted from high-quality calf leather, the jacket features a slit arm secured with cufflinks, complementing the minimalistic sophistication of the matching pants.
Building on this cultural blend, arabsoda introduces two coats inspired by the Arab Bisht, worn traditionally for prestige and ceremony. The first interpretation exudes casual elegance crafted from fine wool, while the second, made from luxurious camel hair, leans into the regal nature of festive dress.
The collection is rounded off with a sophisticated dress shirt and denim-inspired dress pants. The shirt, featuring a collar nodding to the Thawb and a minimalist snap closure, perfectly pairs with the tailored finish of the pants, blending heritage with contemporary style.
The SS25 collection, Hub, stands as a testament to arabsoda’s commitment to exploring the convergence of cultural touchpoints, creating garments that seamlessly blend luxury with the rich history of Arab tailoring.
About arabsoda
Based in Berlin, arabsoda explores the intersection of Middle Eastern and Western culture, delivering luxury Made to Measure and Ready to Wear garments that reflect a delicate balance of tradition and contemporary design.
Founder Usman Latif, a Berlin-based DJ and multi-hyphenate creative, channels his Pashtun heritage through photography, fashion, and consultancy. Raised between Frankfurt and London, Usman’s unique cultural experiences fuel his creative output, resulting in eclectic projects that authentically communicate his innermost feelings. Through his artistry, Usman maintains the spirit of collaboration, partnering with brands like Nike, Converse, and more.
Creative Director: Usman Latif I @usmanl
Photography: Niklas Kamp I @niklaskamp
Styling: Isi Ahmed I @isiqu
Light: Eric Odavas I @highlight030
BTS: Ali Joumah I @habibi3xpress
Model: Ahmed Youssef @ahmed.ys1
Hair and Makeup: Hely Doan I @helydoan
Production: Zina Adam Ahmed I @z1na.ad & Fabian Prekrat I @fabianprekrat
Special Thanks to: Andrew Udeinya I @vvarholla & Alan Balletshofer I @alanballetshofer
