“Ashura” is a campaign shoot for the newly launched brand Petoruche, designed by Japanese designer Yasunari Onodera, based in New York. Petoruche is a ready-to-wear brand driven by the vision of crafting contemporary garments not just for people, but for beings, real or imagined. Photography by Lincoln Lam. The model is Morgan VanDerMaas. Stylist is Karen Yabuta.
“Our designs are inspired by the extraordinary, blending myth, fantasy, and the uncharted territories of imagination. Each piece we create is more than just clothing; it’s a reflection of a world beyond our own, a journey into the realms where the fantastical comes to life.”
Inspired by the multi-faced, multi-armed figure of Ashura, this collection explores garments designed for bodies that extend beyond the human frame. Each piece balances quiet strength with refined minimalism, creating silhouettes that accommodate forms both familiar and unfamiliar.
Photography by Lincoln Lam / Instagram: @lincolnlam._
Photography Assistant is Chester Viloria / www.chesterviloria.com / Instagram: @chesviloria
Model is Morgan VanDerMaas / Instagram: @morganvandermaas
Stylist is Karen Yabuta / www.karenyabuta.com / Instagram: @kya_rrrren
Fashion Brand used is: Petoruche/ www.petoruche.com / Instagram: @petoruche
