ASICS partners with Florence Tétier, Paris-based creative director and jewellery designer, to craft unique pairs of Gel NimbusTM 9 sneakers. 30 pairs will be put up for auction on drouot.com from Wednesday 14th of December 2022 at 8 pm until Thursday 15th of December 2022 at 8 pm and shipped exclusively by Jogging Marseille.
Florence Tétier is co-founder and creative director of Novembre magazine, creative director at fashion brand Jean Paul Gaultier, as well as a jewellery designer for her namesake brand, Tétier Bijoux. Opening her own jewellery brand almost 5 years ago, Tétier wanted to diverge from the digital aspects of the industry. She recuperates obsolete objects and materials and reworks them to create a new piece. Each object is unique and the quantities are limited. Her objective is to remain on a small scale in order for her to continue working on the pieces herself. She has made jewellery for names such as Charlotte Knowles, Gucci Vault, Dilara Findikoglu and SSENSE.
This partnership is the fourth in the series of ASICS’ Crafts for Mind program, which reinforces the craftsmanship and attention to detail that goes into creating long-lasting products with purpose.
For this edition of Crafts for Mind, Tétier has reimagined Gel NimbusTM 9 sneakers, a model which she wears every day. She brings her special touch without altering the model by creating a series of handmade jewellery in found plastic. The wearer can decide whether to wear the shoes with or without the shoe accessories, making them completely personalisable.
@tetierbijoux & @asics_sportstyle
www.instagram.com/florencetetier
