Introducing Atelier Creativa. At the heart of the Mediterranean, Atelier Creativa was created and founded by Eden Amit & Ethan Kajari, out of true passion for creation and storytelling in the worlds of fashion, luxury, beauty and lifestyle. Photography, Videography, Creative Direction, Production & Post Production by Atelier Creativa. Fashion designer & Stylist is Tamar Elbaz. The model is Fay Jakite. Hair & Make-up by Atalia Rose Harazi. “As a creative agency, we push ourselves to create work that is meaningful, surprising, and truly engaging. We achieve this through unique storytelling — one that turns your vision into reality and truly makes you feel something.”
“At the heart of this production is a unique collaboration between our creative studio, Atelier Creativa, and fashion designer Tamar Elbaz, a rising talent celebrated for her handcrafted leather pieces inspired by the worlds of dance and movement from which she emerged.
We envisioned a story that captures the natural poetry of movement, expressed through flowing fabrics and the dynamic energy of the body in motion. Seeking to bring a peaceful, dreamlike atmosphere, we worked exclusively with natural light, allowing the surrounding environment to shape the emotional tone of the shoot.
Set in the serene countryside of Israel, in Moshav Herut during peak springtime, the imagery explores the contrast between quiet rural simplicity and the sharp, defined lines of Tamar’s designs. Model Fay Jakite was the perfect muse for this narrative; her strong presence and innate charisma brought authenticity and strength to the images authenticity and strength.
Central to the concept was an emphasis on the tactile beauty of the collection’s fabrics and their connection to movement. A horse, a symbol of raw grace and nature, was also present on set, further bridging the relationship between Tamar’s leatherwork and the spirit of freedom and natural form. Together, the editorial offers a visual ode to craftsmanship, movement, and the organic dialogue between the human form and the elements that surround it.”
Photography, Videography, Creative Direction, Production & Post Production by Atelier Creativa / www.ateliercreativa.net / Instagram: @atelier__creativa
Fashion designer & Stylist by Tamar Elbaz / Instagram: @tamarelbaz1
Model is Fay Jakite / Instagram: @fayjakite
Hair & Make-up by Atalia Rose Harazi / Instagram: @ataliaharazi
Styling assistant is Tamar Eyal / Instagram: @tamar_eyal
Producer Assistant is Aviram Azoulay / Instagram: @aviramazoulay
All clothing brands used: Tamar Elbaz @tamarelbaz1
