As the seasons shift and the warm breezes of spring beckon, we find ourselves yearning for comfort without sacrificing style. Enter avonté, a brand that encapsulates effortless elegance while promoting sustainability—a true “One to Watch” in the world of fashion.
The recently unveiled spring/summer collection, aptly named Flowy Comfort, is an homage to luxurious loungewear that doesn’t just whisper comfort but shouts style. Featuring flowing fabrics, timeless designs, and a nuanced palette perfect for the season, this collection truly stands out. For the first time, avonté has embraced the decadence of fine silk satin. Imagine the sensation of this feather-light fabric draping your skin, elevating your lounging experience into something profoundly luxurious. Pair that with their renowned Lyocell, known for its flowing texture that feels like a gentle caress, and classic cottons like poplin and summery seersucker, and you have a lineup that is airy, breathable, and perfectly tailored for balmy days.
Photos by @nirenmahajan
What sets avonté apart is its unwavering commitment to sustainability. All fabrics are sourced from high-quality leftover materials from the fashion industry and produced in limited batches in Portugal. The result? Unique, luxurious pieces that promise to be treasured rather than discarded.
What’s more, the brand expands its beloved range with two eagerly anticipated styles for this collection. The versatile nightshirt is a highlight, blurring the lines between night and day wear. Wear it as a breezy tunic or style it as a chic summer dress—it’s the ultimate in versatility. Then, we have the revamped pajama pants featuring wide legs and elegant pleats, offering a modern twist that perfectly aligns with the current “dayjama” trend. These pieces are not merely for the bedroom; they redefine the concept of loungewear chic, making them perfect for outings, too.
As an aficionado of fashion-forward yet comfortable pajamas, I can’t emphasize enough how much I adore the offerings here. These are the pajamas you’ll want to live in—designed to be admired just as much as they are to be worn for relaxation.
Available in the avonté online store and selected retailers, expect these exquisite finds to fly off the shelves. With nightshirts starting at €139 and pajama sets from €160, you’re investing not just in clothing, but in sustainable luxury that transcends generational divides.
Founded by Pia Egelkraut and Marlene Marx, avonté arose as a beacon of hope against the tide of overproduction—a sentiment echoed in their ethos of conscious living and style. Their story is rooted in the beauty of Portugal, and the brand invites you to “make yourself feel at home” in pieces that are as much about comfort as they are about making a statement.
As we welcome the spring/summer season, it’s essential to celebrate brands like avonté, who seamlessly merge style, comfort, and sustainability, while redefining what wearing your pajamas can mean.
