During Berlin Fashion Week, the label back2back by Yolanda Zobel and Marcelo Alcaide has swiftly become the brand to keep an eye on. Making a statement at the newly introduced showcase format Intervention by Reference Studios, back2back stands as a testament to the synergetic collaboration between its founders, whose paths crossed at Courrèges. Their partnership is fiercely dedicated to the avant-garde, a crusade for liberty and emancipation through the art of fashion design.
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Photo Credits: Ioannis Papadakis for back2back @___ioannes
The latest offerings from back2back paint a picture of stark urbanity with a collection steeped in workwear influences, yet devoid of colour, letting shapes and structures speak volumes. A deliberate deconstruction of menswear staples and their subsequent chaotic reconstruction distils the essence of the label. Trench coats, bomber jackets, overalls, and suits – all staples of the traditional male wardrobe – are reimagined into something that transcends the ordinary.
Embodied within the DNA of back2back is the seal of b2b, an acronym as much a principle, representing the interchange and interplay between its creators. Their mutual history and individual contributions to the wardrobe are like a dance of design, an improvisational performance that’s always evolving. This endeavour began under the prestigious roof of Courrèges but has blossomed into an inspiring ‘work in progress’ that continues to redefine the established norms.
The kaleidoscopic nature of back2back is not just a visual feast, but a testament to an unwavering commitment to exploration and the unknown. They take to the industry stage with a distinctive approach, granting their patrons the power to integrate these transformative pieces into everyday fashion narratives. As the brand intertwines the narrative of versatile clothing with elements of linguistic theory, it carves out a niche where perpetual innovation dances in rhythm with freedom and self-expression.
Script: Marcelo Alcaide and Yolanda Zobel
Hair Artist: Dushan Petrovich @dushan___petrovich with Oribe @oribe
Make-up Artist: Gianluca Venerdini @gianluca.venerdini
Casting Director: Marcelo Alcaide for alvará @alvara.www
Sound: REIF with Aerea Negrot, Stravinsky, Karl Holmqvist, Nthng & Lolina. @reif.life @lanegrot @khmqvst @nthng_0000 @relaxinrecords
Lighting: GRAU @grau
Jewellery: Miko Boyarov @milko_boyarov & b2b
Scenography: b2b with Filip Samuel Berg @filipsamuelberg
Set Design: TOR Studio @tor_tor_tor_studio
Photographer: Ioannis Papadakis ___ioannes
Location: CANK @cank.berlin
Presented by Reference Studios as part of Berlin Fashion Week @berlinfashionwe
Commissioned by Senate Department be for Economic Affairs, Energy and Public Enterprises @senwienbe[T] @nikeberlin @polaroid
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