Berlin Fashion Week has swept us off our feet, and we find ourselves utterly enamoured with the latest collection from ANDREJ GRONAU. This season, the designer has artfully blended old rural kitsch with alpine craftsmanship and the charm of domestic utility, crafting a collection that reinterprets folk heritage through a surreal and contemporary lens.
All stunning backstage photography captured by Thilo Wilcke enhances the magic of this captivating collection, leaving us even more smitten.
@berlinfashionwe
@fashioncouncilgermany
All photos by Thilo Wilcke @thibilosoph
Words by Marcel Schlutt and Nico Sutor
Silhouettes take on a practical vibe, featuring high-waisted trousers, utility skirts, and cropped jackets, all infused with a delightful sense of nostalgic humour. Gingham blouses and ruffled collars sneak out from beneath structured blazers, while dirndl-inspired skirts are daringly styled with rugby knits and attention-grabbing star-spangled boots. Emblematic alpine motifs are transformed into striking embroideries on wool sweaters, echoing the time-honoured heirloom pieces of our grandparents, yet presented with a bold graphic twist.
There’s an intentional interplay of textures and moods at play here: rugged cottons coexist with luxuriously buttery knits, structured tailoring dances with oversized knitwear, and polished loafers share space with playful ballerina boots. The colour palette oscillates between muted earth tones of moss, milk, rust, and flax, punctuated by vibrant jolts of black, white, and electric blue.
This collection does not merely dress in rural imagery; it uses it as a foundation for emotional reconstruction. Vintage cardigans transform into sculptural masterpieces, while a once-innocent checked shirt gains a striking edge when tucked into sharply tailored shorts. Each look is charged with the tension between nostalgia and irony, familiarity and alienation, heritage and disruption.
Established in 2022, ANDREJ GRONAU is a ready-to-wear brand that encapsulates the push and pull between youthful naiveté and refined elegance. A graduate of Central Saint Martins MA Fashion, Gronau’s eponymous line melds nostalgic influences with contemporary aesthetics, offering pieces that evoke playful sophistication.
By reimagining the familiar, the brand seamlessly weaves youth culture with timeless references, bridging the past and present through intricate detailing and expressive silhouettes. With a distinctive take on timeless elegance, ANDREJ GRONAU continues to balance childlike imagination with technical craftsmanship, championing an everyday wardrobe that embodies both refinement and rebellion.
