Backstage at Avenir Spring/Summer 2025

At Berlin Fashion Week, Avenir, the laureate of the Contemporary prize, electrifies with their latest creation: the COMMUTE S/S25 collection. Two bustling streets at Potsdamer Platz metamorphosed into an avant-garde runway, arresting the gaze of over 600 fashion lovers. This event was more than just a walk; it was an ode to the curious dance between functionality and fashion.

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Backstage photos by BEN J/YAMIN @aminomnar

Photographer BEN J/YAMIN whisked us behind the scenes, capturing the raw essence and untold stories of Avenir’s collection. The SS25 collection bursts with contemporary flair, awash in a delicate spectrum of pastel hues—including mint, green, yellow, lavender, and cream. Highlights of the line include sharply tailored denim blazers and intricate denim patchwork designs, a testament to impeccable craftsmanship.

The eye-catching wide-shouldered, oversized blazers paired with burlap shorts offered a striking contrast in textures. Additionally, hand-knit tops and skirts exuded artisanal sophistication, while sheer blouses and trousers made from fine cotton conveyed an air of ethereal luxury. This harmonious blend of avant-garde tailoring and timeless materials encapsulates the very soul of Avenir’s latest offering.

Established by the maven Sophie Claussen, whose illustrious career threads through the ateliers of Givenchy, Lanvin, and Jens Laugesen in Paris and London, Avenir stands as a beacon of high-fashion sustainability. Claussen’s ingenuity has catapulted Avenir to the zenith of contemporary fashion, where innovative tailoring and upcycling converge. Devoted to a circular economy, Avenir ensures that every product, component, and material perpetuates its highest functionality and value, significantly curbing waste.

“Clothing is our canvas for self-expression, both in our intimate and public lives,” declares Claussen. “Our SS25 collection speaks to those who appreciate style intertwined with extraordinary craftsmanship. We craft inclusive power dressing solutions that resonate with our customers’ values, elevating their aesthetics.” *Sophie Claussen, Avenir designer