
Last week at Berlin Fashion Week, Haderlump Atelier Berlin showcased the stunning VARIUS collection, once again proving why it is one of my favourite German fashion brands. It’s just so good! Backstage, the talented photographer Shin Jeong Hoon captured the energy and artistry of the event, demonstrating his exceptional skill in portraying the essence of this remarkable collection.

VARIUS marks a refined evolution of Haderlump, drawing inspiration from the legendary Marlene Dietrich, not only for her iconic films but for her unwavering spirit and independence. For the FW26 collection, Haderlump ventures into the world of lace for the first time, masterfully combining it with leather, denim, and thick wool. The brand’s signature tension between softness and strength remains at the core, presenting structured, powerful silhouettes that are softened by fluid draping and flowing fabrics.
@berlinfashionwe
@fashioncouncilgermany
All photos by Shin Jeong Hoon
www.shinfoto.com
@sh1nfoto

This season, the established colour palette of muted browns, blacks, and greys expands with bold injections of red and blue. With VARIUS, Haderlump explores more classic tailoring than ever before, transitioning from avant-garde and rustic influences to a more elegant approach that translates Dietrich’s legacy into a contemporary expression of autonomy.
Haderlump embodies a modern urban aesthetic that fuses confidence with resilience amidst today’s complexities. The designs challenge convention while embracing elegance, offering fashion that evolves with the times. At its heart, the brand emphasises craftsmanship; each garment is meticulously handcrafted in their Berlin Atelier, seamlessly merging historical influences with innovative design. The VARIUS collection stands as a testament to Haderlump’s continued evolution and dedication to excellence.

HAB TEAM
Creative Director: @johann_ehrhardt
Head of Atelier: @jostoehr
Head of Design: @sillinger_
Pattern Drafter: @niamh.gunning.designs
Head of Comms/Show Production: @leonaisabellalutz

AW26 TEAM
@claratanne @luisjbuchwald @julianbleiss @marlonschroen @peter_ronan_design @benteegen @livluersen @noemie.kugener @jeanvictormarchand @isabellasarcone
PHOTOGRAPHY @lizardprince_
assisted by @sebastiansnymm
STYLING @suzana_haile
assisted by @frankajara
CASTING DIRECTION @joylivia
assisted by @bobkotosha
MODELS
@jolinaksl @alexanderlook @masculine_enough @torys_ @johannaschapfeld @wendys_cosmos
MOVEMENT DIRECTION @kikatron.png
assisted by @nici.adriana
HEAD HMU @makeupbyciwana
assisted by @dasch.c @kathrin.hieselmayr @jasplz @eleonore_ising @_schoenheitsgeheimnis_ @bylynnmarie @jasmingotyou @jana.vonoheimbrosta @bymadouxoxo @nadinschneidereit
SHOW CONCEPT @davidloecker @torgehill
SET DESIGN @hannahsiegfried
Construction @leander_josef_kamm
assisted by @josh.hades @jostoehr @marlenewiedersich @maxmachtwelle @henrybijan @bennett_kamm @alexandertrk @ Sara
PR AND GUESTMANAGEMENT @rafi__srg
assisted by @daviddell & helping hands
PRODUCTION ASSISTANCE @marlenewiedersich
VENUE @wintergartenberlin
ACCESSOIRES @wempe @liebeskind_berlin @lespecs @aleksander_jurczak @converse
THANK YOU TO OUR PARTNERS
@fashioncouncilgermany @berlinfashionweek @senwienbe @veinylberlin @tantefrizzante @spreequell @ the core

