
In a stunning showcase at London Fashion Week, LABRUM has unveiled its latest collection, encapsulating a rich tapestry of untold stories from the diaspora. With photographer Anna Nowalska-Duda capturing all the behind-the-scenes magic, this collection narrates the harmonious blend of West African values and quintessential British tailoring, an embodiment of a philosophy that champions directional and purposeful design.
Photos by Anna Nowalska-Duda @baro_nova
@londonfashionweek
@labrumlondon

LABRUM Unveils New Collection at London Fashion Week: Where West African Values Meet British Tailoring
Founded in 2014 by the visionary Foday Dumbuya, LABRUM has blossomed from a profound belief in creating garments that provoke thought and inspire freedom of expression. The brand emerged with a dream: to manifest a borderless society through fashion.
Foday’s formative years in Sierra Leone, Cyprus, and London shaped his aesthetic and ethos. Growing up in a working-class family that artfully fused traditional tailoring with vibrant African elements, he learned early on that life holds no limitations. This grounding continues to resonate in the very fabric of LABRUM, which draws upon Foday’s extensive education and experience in the fashion realm, including stints at prestigious brands like DKNY and Nike.

LABRUM is not merely a fashion label; it is a celebration of journeys, both personal and collective—aimed at those who aspire to craft a future brimming with liberating possibilities. The brand stands as a voice and platform for the uncontainable, for the seekers, and for those who have powerful narratives to share. In a world often tethered to conformity, LABRUM invites all to revel in its vision of inclusivity and style, driven by a genuine love for people.
This latest collection is a testament to Foday Dumbuya’s unwavering commitment to challenging norms and elevating diverse voices within the fashion industry. The future is bright for LABRUM, and the storytelling has only just begun.

Creative & Art Direction: @iamfods
Styling: @sashaiharris
Casting: @theospencercasting
Hair: @nickirwinhair @schwarzkopf @schwarzkopfpro @kim_howells
Make up: @joeyjoeychoy
Poem: Yomi Sode @yomi_sode
Music & Score: @julsbaby_
Footwear: @adidasoriginals @adidasuk
Headwear: @lucybarlow.hats
Jewelry & Metalwork: @florence.west
Patchwork & Quilting: @madeinmash
Scent: @houseofbothania
Weaver Artist: @_peelstudio @ruthkentt
Show Artwork: @alex_kosmi
Art Drawings: Alice Von Maltzahn
British Fashion Council
@britishfashioncouncil
Production: @weare24._______
PR & Comms: @purplepr
LABRUM Team
@finlaywest_ @homegirlane @marcelleagy @tylargardener @ealishwithington @misstemiakin @prxncessamira @atutje

