Madrid Fashion Week! Just as I entered the backstage Paloma was announcing: I just explained to the make-up team that they are hippie girls who fell asleep on the beach. Before, they were making a disaster!! Fashion crisis when the make-up team boss leaves for an emergency. Usually, he is the one who makes the first model, and the rest listen and then execute copying what they were just taught.
This year everything was hectic yet an hour late. Mercedes-Benz Fashion Week Madrid was late all day.
Words and photos by Ionela Bona www.instagram.com/linboni
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Presented at @mbfwmadrid
So you could not enjoy or connect to the usual backstage rhythm. Everyone was on the end of their nerves because the models wouldn´t arrive, then arrive all at the same time so there was no time to talk or dress them with a gentle touch. And I was not even there by that time, I wanted to ensure my place in the audience, as Paloma´s and Juanjo´s shows are forever the most crowded ones. They are simple and that´s their clue, the clothes make all the talk. The crowd gets mesmerized… So walk the talk and not the catwalk. Bold, feminine, and irreplaceable. I do not get moved by movies, but at their show two editions ago, some teardrops wanted to come out. They´re geniuses.
BOHEMIAN FUTURE is this collection, where they reinvent luxury by combining the hippie de luxe aesthetics of 70s boho chic with the personal, urban, clean-lined character of Malne design to dress a woman of the future. A woman who plays with fashion, but who also has her sights set on responsible consumption.
Since its founding in 2016, Malne la Maison has been handcrafting all its designs in its atelier in Madrid and produces limited series and unique models that are distributed in selected points of sale all over the world.
Bohemian future was all about waves, waves when the models walked with the movement of their trousers or dresses, waves in their hippie hair, and waves in the way the light was reflecting the shiny sequins. Fur just as in the hippie ’70s on bags and scarfs. Tweed capes, the brand’s iconic jackets, which this time are fitted, tunics, blouses, and voluptuous chiffon dresses in rich colours, emerald green, ruby red, and always black, the brand’s fetish colour.
Just at the end of the catwalk was a circular platform that titktokers use to twirl. Models were stepping on it, posing, and then walking back. Such dreamy divas. Such Hippies who fell asleep on the beach.