This London Fashion Week, the PHOEBE ENGLISH label, celebrated for its unwavering commitment to craftsmanship and environmental responsibility, unveiled a stunning new collection that beautifully encapsulates its ethos. Founded in 2011, PHOEBE ENGLISH meticulously eschews the allure of mass production, opting instead for a bespoke approach that highlights detail, quality, and sustainability.
Photos by Anna Nowalska-Duda @baro_nova
@londonfashionweek
@phoebeenglish
Every piece is crafted in London, ensuring a minimal carbon footprint from conceptualisation to completion, while the entire operation thrives within a singular studio in South London. This distinctive approach allows the brand to integrate a sense of producer responsibility into every aspect, from design choices to business strategies—reflecting a steadfast dedication to reducing environmental impact without compromising on artistry.
The new collection is an ambitious exploration of communicative design, a narrative woven into the very fabric of the garments. With a keen focus on surface structures and textile engineering, the line embodies a straightforward yet sophisticated aesthetic, melding natural materials with utilitarian forms.
Phoebe English, a Central Saint Martins alumna, has garnered numerous accolades, including the L’Oreal Professional Prize and the Chloe Award upon her graduation. This recognition has been echoed through her nominations for both emerging Menswear and Women’s Wear categories, alongside her influential guest lecturing at prominent universities.
Her commitment to the environment was notably acknowledged at The Fashion Awards 2021, where she received honours in the Environment category. The growth of her label is a testament to her ability to navigate and challenge the norms within the traditional fashion landscape, offering innovative design as a solution to the pressing environmental issues we face today.
Capturing the essence of this compelling collection, photographer Anna Nowalska-Duda had exclusive backstage access, providing an intimate look at the artistry and passion that fuel PHOEBE ENGLISH’s vision. Prepare to be captivated by a brand that not only redefines fashion but also champions a sustainable future.
