At Berlin Fashion Week, SF1OG unveiled its Fall/Winter 2026 collection, a thoughtful exploration of concealment that examines the acts of hiding, protecting, and revealing oneself in segments. The new collection pivots around a probing question: Who are we when we are unobserved? What do we choose to conceal, and what do we allow to be seen? Through various lenses, the collection engages with contemporary culture, personal history, and historical customs, traversing the delicate landscapes of modernity, adolescent sensitivity, and nostalgia.
Backstage photographer Anna Nowalska-Duda captured the essence of this collection, providing an intimate glimpse into the world of SF1OG amidst the dynamic atmosphere of Berlin Fashion Week.
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Phoros by Anna Nowalska-Duda @baro_nova
A notable aspect of the research highlights late-2000s paparazzi photography. Captured moments of icons like Amy Winehouse, Lindsay Lohan, and Adam Sandler evoke sensations of fragility, imperfection, and weariness. These images, often deemed intrusive, embody a widespread curiosity about the human experience of vulnerability. They reveal an uncomfortable truth: that the act of observing can become a part of the story itself.
