Backstage at UNVAIN Fall/Winter 2026

Last week at Berlin Fashion Week, the Berlin-based fashion label UNVAIN made waves with the unveiling of their debut runway show, showcasing the Fall/Winter 2026 collection at the Feuerle Collection. This stunning venue, located in a former WWII telecommunications bunker, provided a unique backdrop, enhanced by an array of Southeast Asian sculptures and Imperial Chinese furniture.

Photographer Shin Jeong Hoon captured the essence of the event with his stunning backstage photography, showcasing the energy and creativity that defined this remarkable debut.

@unvainstudios

@berlinfashionwe
@fashioncouncilgermany

All photos by Shin Jeong Hoon
www.shinfoto.com
@sh1nfoto

Founded in 2020 by Robert Friedrichs, UNVAIN captures the raw energy of Berlin’s subcultures, translating brutalist influences into a distinctive aesthetic that is both architectural and elegantly rebellious. The brand’s ethos centres on a modern uniform that embodies a restrained sense of rockstar chic, merging refinement with rawness.

The name UNVAIN, meaning “not vain,” emphasises a pursuit of beauty that transcends surface-level polish and perfection. Instead, the brand finds richness in tension, making it integral to their design philosophy. UNVAIN’s collections showcase contrasting elements: rough versus soft, severe versus sensitive, creating an in-between space where rawness meets refinement.

With the Fall/Winter 2026 collection, the brand intentionally eschews overt external themes, instead choosing to focus on its essence. This inward approach highlights a commitment to presenting the brand’s core identity without borrowed references. The collection is a distilled representation of UNVAIN’s values, blending rockstar chic with mysticism and brutalist clarity.

Silhouettes within the collection navigate between sharp minimalism and striking architectural forms. Features such as epaulettes, studs, transparent fabrics, leather, Napoleonic details, and upcycled fur accents interact in a compelling dialogue between structure and vulnerability.

The runway experience was further enriched by a multisensory scent installation developed in collaboration with RYOKO. This innovative installation added an olfactory dimension to the show, with models carrying incense burners that gradually released a custom fragrance, culminating in a full aromatic experience that extended the presentation beyond the visual.