Milan – Valentino The Narratives: A Conscious Approach to Fashion! Valentino is no stranger to making a statement with their designs, but for their latest show, the brand is making a statement through their actions.
This project is a collaboration of Valentino Garavani and PORTER
On June 16, 2023, Valentino staged their show at the Università degli Studi di Milano, during a regular school day. The move sparked a conversation between students, staff, and the larger Milan community.
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But Maison’s commitment to making an impact extends beyond just the show. In a nod to the city of Milan and the up-and-coming thinkers who make it vibrant, Valentino has made a donation to the University, which will be used to provide scholarships for the next academic year. This investment in education positively impacts local communities and puts Valentino’s giving-back mindset into action.
Valentino is also committed to circular creativity and has partnered with Milan-based Spazio META to ensure the conscious reuse and recycling of runway materials. After the show, the catwalk’s painted wood panels will be donated to Spazio META, while guest seating will be repurposed for future events. Other materials will be recycled or salvaged by partners. This circular approach to creativity is a hallmark of Valentino’s shows and is a reflection of the brand’s global scope and its commitment to local communities.
But Valentino’s conscious approach doesn’t stop there. In collaboration with Milan’s Green Department, the Maison is planting a new tree in the Public Gardens of Porta Venezia, a vibrant gathering space for locals and visitors alike. This native oak tree, set to be planted in the Fall of 2023, will be positioned near the “Montale’s Oak,” a fallen tree dedicated to the Nobel prize poet that remains in place to preserve the park’s biodiversity. This symbolic act solidifies Valentino’s bond with the city of Milan and the areas where the community thrives.
Valentino The Narratives is not just a fashion show, it’s a conscious approach to creating a positive impact on local communities and the environment.
