In celebration of its 25th anniversary, Blauer opened the doors to an exhibition titled “Family Grammar” at the Triennale Milano. Curated by Felice Limosani, the exhibition centred around the storied history of the brand and the Fusco family, showcasing their journey in the fashion world. Since January 16, visitors have been able to immerse themselves in this unique visual experience at the Salone d’Onore, where works by eleven prominent contemporary photographers have been transformed into a visual orchestra, interpreting family as the original form of art.
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The visual narrative of the exhibition is composed of eleven internationally renowned photographers: Bruce Weber, James Mollison, David Drebin, Marco Glaviano, Stefano Babic, Richard Phibbs, Branislav Simoncik, Carlo Miari Fulcis, Rosi Di Stefano, and Riccardo Vimercati. Their artworks formed the aesthetic core of “Family Grammar,” creating a collective portrait that traverses the imagery of Blauer like the notes of a shared score.
Founded in Boston in 1936 as a brand for technical uniforms for police and military, Blauer has cultivated a reputation grounded in quality, reliability, and rigour. With Enzo Fusco at the helm, the brand transitioned into the Italian market, forging a dialogue between American tradition and Italian sensibility. The Fusco family, Enzo, Silvana, Federica Fusco D’Amore, and Giuseppe D’Amore have guided the brand over the past twenty-five years, preserving its identity while leading it into a cultural arena where style and authenticity converge.
Rose Vllian
“Blauer stepped into our lives as a challenge, but it became a family story. Over the past twenty-five years, we have preserved its identity and supported development that embodies authenticity, responsibility, and vision. Celebrating this anniversary means acknowledging the value of the people who have believed in the brand and envisioning its future with the same courage with which it all began,” said Enzo Fusco.
“Family Grammar stemmed from my belief that family is also an art form, perhaps the first one. The Fusco family inspired me to create a grammar of relationships, gestures, and memories that resonate across generations. The sensitivity of the eleven photographers shaped this visual tapestry, which I transformed into a symbolic orchestra where affection became the note and lived experience became the rhythm,” remarked Felice Limosani.
The exhibition at the Salone d’Onore offered an immersive experience: music stands, photographs, and sound impulses guided visitors along an evocative blue pathway, an orchestral movement that made visible the history and identity of Blauer within a collective cultural and artistic narrative.
The installation staged this approach as a journey, where art, photography, and fashion engaged in a dialogue akin to the sections of a grand orchestra. The photographers’ works, arranged on music stands like orchestral sheets, became the voices of a composition, conveying the harmony and expressive power of the brand through artistic metaphors.
Additionally, the exhibition showcased a Special Capsule Edition, ” Chiara Perano by Francine.” Four vintage leather jackets, two for women and two for men, from Enzo Fusco’s archive were reinterpreted by Chiara Perano in collaboration with Francine, a platform founded by Amy Bannerman for the luxury second-hand market. This intervention, rooted in Blauer’s sartorial heritage, transformed four iconic jackets into contemporary artworks. Two of these pieces were donated to the Fondazione Libellule Insieme ETS Onlus in Milan for an upcoming charity auction, further emphasising the brand’s commitment to art and community.
