Presented during Milan Men’s Fashion Week 2025, this collaboration combines two brands at the forefront of innovation and design. Blauer and Pirelli, two iconic names renowned for their style and innovation, have joined forces to unveil the Blauer x Pirelli capsule collection, featuring four gender-neutral outerwear pieces crafted from recycled materials. This exclusive collection beautifully merges Blauer’s commitment to functionality with Pirelli’s design passion. While Blauer is rooted in workwear and technical outerwear, Pirelli is synonymous with excellence in technological development, performance, and sport. Together, these brands showcase a shared dedication to detail, high quality, and uniqueness during this illustrious fashion week.
“Blauer and Pirelli are united by a common denominator: the pursuit of perfection,” states FGF Industry CEO Enzo Fusco. “This collaboration is not merely a celebration of our shared values but an invitation to envision a future where innovation and research coexist. Blauer has continually proven its mettle in contemporary sports fashion, increasing its turnover each season thanks to that performance-driven ethos.”
“Pirelli has long been associated with performance and innovation, but we also carry a sense of culture and design,” remarks Marco Maria Tronchetti Provera, SVP of Pirelli Design & Assets Conversion. “Our brand has gained global recognition and appeals even to the youngest fashion-savvy audience. The partnership with Blauer presents a fantastic opportunity to explore new expressive possibilities, connecting consumers to the emotional and passionate world of Pirelli through fashion.”
The Blauer x Pirelli capsule collection consists of four exclusive, functional outerwear pieces, all made with cutting-edge materials in sleek black and bright yellow—reflecting the signature colours of the Milanese brand. Each item captures a balance of innovation and environmental responsibility without compromising on style.
The Performance Puffer
This puffer jacket is designed to handle any weather while maintaining a chic aesthetic. Crafted from recycled polyester with Taslan fabric inserts, it features a seamless tubular structure for maximum freedom of movement. Waterproof and windproof, it includes an adjustable hood, an internal drawstring waist for total protection, and smart details like waterproof pockets and a Flash LED Pocket for smartphones. With adjustable double Velcro on the sleeves, it embodies the technical ethos of the collection, making it a must-have for any contemporary wardrobe.
The Layered Versatility
A sleeveless puffer that embodies true versatility. Following the same technical design principles as the long-sleeve version, this vest is fashioned from recycled polyester and Taslan fabric, padded with Repreve insulation. With waterproof and windproof capabilities, it sports a waterproof zip closure and contrasting side pockets, blending minimalism with highly functional attributes. The internal drawstring waist and the Flash LED Pocket exemplify attention to practical design, ideal for layered looks fusing style and performance.
2 in 1 Plus Pocket Middle Parka – The Urban Explorer
This “2 in 1” piece features a three-layer laminated windbreaker outer complemented by a removable padded Repreve inner. Laser-cut and glued recycled Taslan details guarantee waterproofness and protection. Complete with an adjustable hood, waterproof zip, and multifunctional bellows pockets, this parka adapts seamlessly to an active lifestyle. Personalized features like the drawstring waist and adjustable cuffs provide tailored comfort, while the Flash LED Pocket adds a modern touch.
Dust Coat – The Tech Trench
A trench coat that epitomizes the fusion of elegance and functionality. Made from a three-layer recycled polyester fabric with double lamination, it defends against wind and rain while ensuring breathability through rear ventilation. With clean lines and meticulously laser-cut details, this trench boasts a modern aesthetic, enhanced by a double front closure featuring both a waterproof zip and buttons for ultimate versatility. Ergonomic darts on the sleeves and adjustable cuffs ensure maximum comfort and freedom of movement, while the hidden Flash LED Pocket and personalized Velcro on the sleeve reflect an unwavering commitment to detail.
The Blauer x Pirelli capsule collection is a testament to a more responsible fashion approach. Every piece represents not just a refined creative process, but also a solid commitment to minimizing environmental impact.
Available from August, the collection will be distributed in Blauer flagship stores, on the official Blauer website, and in select premium boutiques around the globe.
