Boggi Milano opens its first store in Düsseldorf

The traditional Italian brand Boggi Milano announces the opening of its new store in Düsseldorf, Königsallee 66. The store on the “Kö” is part of a series of new openings supported by a completely new retail concept. If you are in Düseldorf today or next week, stop at Boggi Milano and have a first look into the new store. 

The new shop covers an area of 400 square metres and includes the “Formal” and “Easy Formal” lines, a “Su Misura” corner and a coffee lounge. The shop displays seasonal themes and the Easy Formal line on the ground floor, followed by the Formal line. The store will not only be perceived as a point of sale but also as a concept store where customers can use the new Omni-Channel services, which create synergies with the e-commerce platform.

In fact, the Boggi Milano Store in Düsseldorf offers a true Omnichannel experience: with Click&Collect, customers can order online and pick up their order at the store; thanks to Reserve-In-Store, they can order online and select a date at the store for the adaptation of their order; or with Order-In-Store, they can order at the store and have their products delivered to their homes or to any other suitable location.

The Düsseldorf store presents a new store concept aimed at renewing and modernising the brand. It is to be opened up to an international audience without forgetting its Italian style and tradition. The rooms are essential for this and have been designed to appear wider, airier and more harmonious. The wooden elements have been reduced, resulting in a lighter and brighter roughness perception. The colour palette has been reworked with ochre tones and a black marble floor with white marbling that breathes new life into the whole shop.

Also new is the introduction of an orange lounge area where customers can relax and enjoy a complete Boggi Milano experience: an elegant and inviting atmosphere with a contemporary touch.

The shop is located in the heart of Düsseldorf, on the legendary shopping street of the North Rhine-Westphalian capital, Königsallee. The branch complements the other monobrand stores already opened in Germany – including Berlin, Frankfurt, Hamburg, Heidelberg, Karlsruhe, Nuremberg, Stuttgart, Sylt and Munich – as well as international stores in Madrid and Paris.