From 20.10.2020 to 20.11.2020 you can support the crowdfunding campaign for the book “Casting | A book about women “by Mattia Baldi! Texts by Benedetta Barzini, Benedetta Frucci, Nadine Barth
This project is a black and white photography book that wants to bring to the attention regarding modern beauty standards, especially in fashion. Instagram beauty filters, the unreal Photoshop skin retouching are today the very base standards of the Social Media aesthetics.
These impossible standards of beauty are changing the view of contemporary society, especially for women who often today are chasing an unattainable digital image. The shots of this project won’t have any digital retouch or any kind of alteration. The objective is to show a more sincere view of female beauty. The tone of the Art is not celebratory, nor tend to extra enhance the beauty of the subjects, the book wants to be a raw filter of reality. Especially here in Thailand, where the whole book was shot, the beauty standards are particularly manipulated by the massive use of Social Media. Thai youngsters pass more time on Social Media than anyone in the World and their perception of beauty is strongly influenced by digital images. “Casting” contains shots of people who are currently in Bangkok but underline a rampant global phenomenon.