Book Club #70: The Valentino Garavani VLogo Signature book

A Valentino uncensored project – Maison Valentino conceives an exclusive artbook to showcase and drive the boundaries of the role of VLogo Signature, the iconic Valentino logo, 70s-inspired modernist essentiality.

Sixteen magazines from different countries gave a new meaning to the Valentino Logo in free visual associations and with photographic and artistic freedom. Uncensored VLogo Signature images cross the book, identifying, in an open and diversified way, what the VLogo Signature is and also what it can become.

Pierpaolo Piccioli has curated the creativity of the book, merging all uncensored VLogo Signature images with his personal touch: sketches, illustrations and signs.

Maison Valentino is planning a series of activations worldwide: starting from Tokyo at Morioka Shoten Bookstore in Ginza (10th – 15th of November), Rome at the San Lorenzo in Lucina Newsstand and at the Piazza Madonna dei Monti Newsstand (10th – 15th of November), in London at the Shreeji Newsagent (10th – 15th of November), in New York at historical Casa Magazines (10th – 19th of November), and in Milan at the Corso Genova Newsstand (20th – 22nd of November).

The Valentino Garavani VLogo Signature book will also be available for purchase in selected Valentino Boutiques Worldwide and distributed online on at the retail price of €62,5.

Idea Book is an international wholesaler and distributor of high-quality books and catalogues on contemporary architecture, art, photography, design, fashion. The book is published by Valentino and all illustrations are by Valentino Creative Director Pierpaolo Piccioli.

The Valentino Garavani VLogo Signature Book will be available for purchase in the following Valentino boutiques:

  • Milano Montenapoleone
  • Roma Piazza di Spagna
  • Londra Old Bond Street
  • Paris Saint Honoré
  • NY Fifth Avenue
  • Atlanta
  • Beverly Hills
  • Tokyo Ginza
  • Tokyo Omotesando
  • Sydney Westfield