C.P. COMPANY CINQUANTA – CHAPTER 06 – Five from archive
The new chapter of C.P. Company 50th Anniversary, is dedicated to one of the most emblematic item of the brand: t-shirts. Taking imagery from the C.P. Company archive and reimagining them into contemporary items of Italian sportswear, the Remastered Archive collection also pays homage to the initial graphic design history of the brand. Featuring iconic prints from various landmarks in the C.P. Company story so far, each of the five limited edition t-shirts take their theme from a different logo or graphic.
The look and feel of the t-shirts is also a reference to both past designs and modern aesthetics: constructed using heavyweight cotton alongside a looser fit andh. a higher neckline.
T-shirts prints features iconic moments and items of the brand: from the British Sailor, to the Flatiron Building (the location of the very first C.P. Company store), the Rainforest Foundation moment and the original MilleMiglia race label. The t-shirts capsule collection will be available on 50.cpcompany.com and in all C.P. Company flagship stores th in Milan, Amsterdam, London and Riccione starting fromAugust 5th.
About C.P. Company:
In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.
Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.