Calvin Klein has once again embraced the power and beauty of Pride with their 2024 This Is Love campaign, starring none other than the ever-charismatic Cara Delevingne and the multifaceted talent Jeremy Pope. As we approach Pride Month 2024, a time that carries profound significance for the LGBTQIA+ community, this campaign stands as a vibrant celebration of love, identity, and self-expression.
Captured through the lens of the ingenious Gordon von Steiner, the campaign still immortalizes Cara and Jeremy basking in the essence of Calvin Klein’s 2024 Pride collection. Their confident and exuberant portrayals embody the joyful energy that Pride represents. In a striking campaign video, Cara and Jeremy channel the euphoric spirit of Freedom as they lip-sync to Crystal Waters’s timeless hit “100% Pure Love.” Accompanied by an ensemble of models and dancers, including Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas, and Mauro van de Kerkhof, they bring the unfiltered confidence and strength of the LGBTQIA+ community to life through expressive dance.
The 2024 Pride collection revitalizes classic Calvin Klein underwear and apparel with the essence of Pride’s vibrant energy. The Intense Power underwear styles feature a striking, limited-edition logo waistband with a dynamic rainbow gradient. Signature Cotton Stretch and Modern Cotton styles have been reinvented in an audacious spectrum of colours, while the Monogram Logo tee and tank now boast a vibrant, seasonal gradient print. As a testament to their dedication, Calvin Klein has also crafted two exclusive t-shirts in collaboration with the Transgender Law Center and ILGA World.
Calvin Klein’s unwavering commitment to supporting LGBTQIA+ equity and safety shines through in their actions. By 2024, the brand has pledged over $240,000 to organizations like ILGA World and the Transgender Law Center. Beyond financial contributions, Calvin Klein collaborates closely with these organizations to furnish their teams with invaluable resources and insights, fostering a culture of advocacy and allyship.
The 2024 This Is Love Pride collection and campaign launched on May 29 can be explored on calvinklein.com. Follow @calvinklein on social media for continuous updates as the campaign rolls out across high-visibility platforms worldwide.
Join Calvin Klein in celebrating Pride Month 2024, reaffirming that love, in all its forms, truly is love.
@caradelevingne
@jeremypope
Photographed by @gvsgvs.
