Coastal Reverie: MODUS VIVENDI Unveils "Coastal Lines" Campaign

Immerse yourself in an ethereal escape as MODUS VIVENDI launches “Coastal Lines,” a sun-drenched odyssey that intertwines romance, elegance, and a nostalgic nod to the enchanting Art Nouveau era. Set against the mesmerising backdrop of shimmering waters and picturesque coastal promenades, this campaign frames two men revelling in the liberating embrace of the seaside, adorned in swimwear that echoes the fluid beauty of the past.

The Art Nouveau Line serves as a contemporary homage to the intricate splendour of this iconic art movement. Infused with the flowing lines and poetic curves of nature, the collection showcases a delicate floral motif in soothing pastel palettes. Indulge in the dreamy contrasts of pale pink adorned with lavender undertones, or succumb to the refreshing embrace of mint green paired with serene sky blue—each combination radiating an airy, whimsical charm.

This impeccably chic swimwear line not only celebrates the male physique but also champions sustainability at its core. With an array of silhouettes—from swim briefs and shorts to thongs, tank tops, and shawls—this collection seamlessly marries style with environmental consciousness. Crafted from eco-friendly, fast-drying elasticised fabrics made entirely from recycled yarns sourced from plastic bottles, “Coastal Lines” redefines luxury with a purpose, inviting you to bask in both fashion and responsibility.