A KALTBLUT exclusive. Creative direction by Paula Viñó. Photography by Alejandro Rivera. Models are Alexanther Cruz, David Bumat, Dario de Maturana, and Eva Gatox. Everything indicates that the system is collapsing. Society has turned its back to nature and is living in a fictitious and artificial world: blind, alienated, with imposed dreams, wanting to give a false image of itself; believing itself to be free, it is abducted by consumption, hypnotised by big data… dehumanised.
This project condemns our heritage: a global emergency that has not yet been confronted, an increasingly deteriorated natural environment and a social system broken by inequality.
“Collapse Generation” is born out of a commitment to the environmental disaster we are causing, which is why this collection uses exclusively upcycling, having a firm belief in second chances.
It is an eager cry of hope to connect with nature which wants to reflect the need for change, for our society to awaken… REACTION!
What will the awakening of a generation committed to change look like?
Creative direction by Paula Viñó / Instagram: @lil.beba
Photography by Alejandro Rivera / Instagram: @alexrivera_ph
Fashion & Styling by Paula Viñó / Instagram: @lil.beba
Make up and Hair by Maria Verano and Maria Tattaglia / Instagram: @mariaverano.mk @maria_tattaglia
Models are Alexanther Cruz, David Bumat, Dario de Maturana, Eva Gatox
Instagrams: @alexthvnder / @davidbumat / @dario.matt / @_gatox .
Art direction by Begoña Migoya and Clara Rosado / Instagram: @mi_goya / @claramentefria
Photo Assisted by Guillermo Fernández / Instagram: @guillefdez_9
Style Assisted by Luis Barbadillo / Instagram: @lbarbadillo
Camera video by Mireya Muñoz / Instagram: @mz.magenta
1AC Manuel Parada / Instagram: @manuelparada.mov
Camera video Assisted by Daniel Rodrigo / Instagram: @danirodrigo.pv
Gaffer Nacho Armentera / Instagram: @nachoarmentera
Electricians Daniel Fuertes and Andrea Morán / Instagrams: @dani.fuertes19 / @andrea.moran
Video editing by Guillermo Fernández / Instagram: @guillefdez_9
Colour grading by Mireya Muñoz / Instagram: @mz.magenta
Music producer by Alvaro Baketas / Instagram: @alvoboros
Graphic design by María Asens / Instagram: @asens_maria
Location and graffiti by Fran Aereo / Instagram: @a.e.r.e.o
Special thanks to Harmonica Rental and Aluzine Rentals / Instagram: @harmonicaretal / @aluzine
Fashion:
Brands used are New Rock and Buffalo Shoes
