Coucou Bebe 75018 Fall/Winter 2025 – TESTOSTERONE

A/POLITICAL unveiled the much-anticipated debut runway spectacle of Coucou Bebe 75018, aptly titled TESTOSTERONE, during Paris Fashion Week at the illustrious Elysée Montmartre. This revolutionary event interwove high fashion with mixed martial arts (MMA) intensity, redefining the essence of a traditional fashion runway.

TESTOSTERONE, a title that resonates with the primal essence of power, aggression, and vitality, serves as a thematic exploration of masculinity in the Fall/Winter 2025 menswear collection. Drawing inspiration from the radical artistry of Pyotr Pavlensky, whose bold expressionism is championed by A/POLITICAL, both Coucou Bebe and Pavlensky conjure a hallucinatory experience that challenges perceptions of reality.

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For the first time, the realms of high fashion and the fist-pumping world of MMA collided, instigating an audacious transgression within the fashion landscape. The classic runway was transformed into an electrifying cage, where the visceral thrill of combat met the avant-garde aesthetic of high fashion. Eight fighters faced off in four adrenaline-fueled bouts, each a theatrical three-round encounter, brought to life by HEXAGONE MMA. Fighters, corner teams, and officials were enveloped in the avant-garde splendour of the collection, further merging the worlds of fashion and sport.

The night pulsed with the intensity of iconic fighters: the legendary Anthony Dizy, world grappling champion Alexis Fontes, Muay Thai titan Mike Wasserman, and national MMA champion Sambo Sima, alongside rising stars Nicolae Bivol, Théo Ulrich, Lazaro Maza Blanco, and Shekibullah Warris.

The TESTOSTERONE collection introduced a bold lexicon of innovative silhouettes, featuring signature bombers and exquisitely crafted leather pieces that exude an edgy yet avant-garde spirit. Accessories—belts ornamented with the brand’s hallmark “charms” and playful key chains—enhanced the collection’s undeniable flair. This presentation exemplifies Coucou Bebe’s unwavering commitment to juxtaposing raw power with a minimalist aesthetic, creating a paradox of stark simplicity fused with a provocative, hallucinatory edge.

In a departure from previous collections, where the intricacies of messaging were often interspersed with internet-inspired glitches, this narrative stood tall and unwavering—a focused journey inspired wholly by Pavlensky’s artistry. “I stand for absolute artistic freedom,” proclaimed the designer, “and I embrace it when artists, fashion designers, and representatives of various crafts allow their creations to flow freely between disciplines. Because, above all, artistic freedom reigns supreme in this world.”