CUPRA is making waves in the automotive world with its bold announcements at the IAA Mobility 2025 in Munich, unveiling the daring CUPRA Tindaya Showcar and exclusive Tribe Editions that showcase the brand’s unique style. As a big fan of CUPRA’s design, I’m excited about these innovations. If you’re in the market for a new car, it should undoubtedly be a CUPRA!
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The highlight of the event was the stunning CUPRA Tindaya Showcar, which embodies the brand’s vision and future design language. Markus Haupt, Interim CEO of CUPRA, stated, “The CUPRA Tindaya Showcar is not a dream, not even an ambition. This is our CUPRA statement, and it’s going to be a reality.” The design philosophy of “No Drivers, No CUPRA” signifies a commitment to enhancing the emotion of driving, making it a standout in the automotive landscape.
In addition to the Tindaya, CUPRA introduced the Tribe Editions of beloved models like the Formentor and Leon, blending rebellious character with sustainable innovation. With exciting features like new exterior colours and modern materials, these editions cater to customers who value distinctive design and eco-friendly practices.
I also want to extend my heartfelt thanks to CUPRA for inviting us to the IAA event in Munich. Witnessing the brand’s innovative spirit and commitment to excellence in person was truly an unforgettable experience.
The CUPRA Raval, anticipated to premiere in Barcelona in March 2026, promises to push the boundaries of performance and design even further. Compact yet powerful, it showcases CUPRA’s racing DNA while offering an engaging driving experience.
CUPRA is not only focused on vehicles but is also expanding its lifestyle offerings, collaborating with brands like Harper Collective and Sennheiser to create exceptional products. From sustainable luggage to immersive sound experiences, CUPRA continues to redefine what a modern car brand can be.
With a remarkable growth trajectory, CUPRA delivered 216,000 vehicles from January to August 2025, representing a 36% year-over-year increase. As the brand approaches its eighth anniversary and prepares to launch the CUPRA Raval, there’s no better time to embrace the CUPRA spirit!
In a world of ordinary cars, CUPRA stands out brilliantly. If you’re considering a new vehicle, let it be a CUPRA.
CUPRA Universe
Harper Collective x CUPRA: CUPRA has joined forces with Harper Collective – a forward-thinking brand founded by Jaden Smith and Sebastian Manes – to co-create a bold and sustainable luggage collection, each designed to blend innovation, functionality, and style.
The Harper Collective x CUPRA collection is exclusively available in Munich for two weeks at Oberpollinger and the CUPRA City Garage, before launching online from 22 September onwards via the official CUPRA and Harper Collective websites.
Vichy Catalan x CUPRA: following its successful debut in Spain and the UK, the CUPRA Drink by Vichy Catalan is set to launch in Germany this September, marking its arrival during IAA Mobility in Munich. Created in collaboration with Vichy Catalan, the CUPRA Taste is a bold and unconventional beverage that fuses ginger’s spicy kick, lime’s zesty freshness, and the signature sparkle of Vichy Catalan’s natural mineral water.
MAM x CUPRA: as part of the IAA, CUPRA offered a sneak peek of its upcoming lifestyle accessories collection, consisting of five unique products: a series of bags and key rings designed to reflect the brand’s commitment to innovation and emotional design.
CUPRA Scent: CUPRA introduces the CUPRA Scent, a spatial fragrance developed in collaboration with LUCTA and guided by the olfactory expertise of the Fundación Ernesto Ventós. It invites you on an immersive sensory journey that speaks of electric performance, striking design, and the unconventional essence of the brand.
Sennheiser x CUPRA: At this year’s IAA in Munich, CUPRA once again pushes the boundaries of innovation and emotion through the power of sound. In collaboration with Sennheiser, CUPRA’s reveal experience is elevated through Sennheiser AMBEO’s immersive capabilities. During the unveiling of the CUPRA Tindaya Showcar, the audience was immersed in a captivating soundscape powered by AMBEO’s next-generation 2-Channel Spatial Audio renderer. This cutting-edge immersive audio technology from the Sennheiser Group transforms any conventional loudspeaker setup into a multi-dimensional audio experience, enveloping listeners in spatial depth and emotional detail that perfectly mirrors CUPRA’s bold design language.
