Introducing Demon, the extraordinary brand born out of an extraordinary revitalization. Founded in 1963 by the visionary Girolamo Deon in the enchanting town of Montebelluna, only to temporarily bid adieu in 2002, Demon has emerged once again in 2020 under the expert guidance of Alberto Deon.
Alberto DeonWith a fresh perspective in mind, this brand seeks to artfully showcase the rich heritage of its surrounding region through the lens of contemporary design.
demonfootwear.com / www.instagram.com/demon____official
Drawing upon a grounded industrial history, Demon fearlessly explores the intricate threads that intertwine technical innovation and avant-garde aesthetics. While deeply rooted in its cherished legacy, this brand fearlessly embarks on a journey of reimagining the familiar in bold, disruptive ways.
Allow us to introduce you to Alberto Deon, the mastermind behind this design revolution. Albert, a London-based architect who graduated in 2020, has dedicated himself to his personal brainchild called Demon. Influenced by the very district that witnessed his birth, Montebelluna, renowned for its prowess in crafting performance and outdoor footwear, Alberto embarked on a voyage of experimentation with lasts and soles, unfurling an organically unique design sensibility. It was during this creative exploration that he serendipitously stumbled upon his grandfather’s dormant brand, embracing its legacy as he became an integral part of SlamJam’s extraordinary ecosystem.
Today, Demon has evolved into more than just a project for Alberto Deon. It has become his personal talisman, encapsulating the essence of true craftsmanship, relentless innovation, profound heritage, and the captivating world of industrial archaeology. The Demon brand is a testament to the convergence of tradition and modernity, beckoning fashion enthusiasts to experience the transformative power of design.
