With the campaign photographed by Mario Sorrenti in New York Desigual opens a new and exciting chapter in its history. With a very clear and distinct message, the brand invites the world to discover its new proposals for this season.
Desigual dispenses with artifice and lets the looks speak for themselves: layering and daring combinations express the dynamism, character and positivity of the brand.
With this ambitious statement, Desigual claims to be a player that needs to be considered in the fashion ecosystem. The brand aims to create a new connection with its core audience while seducing a new generation of female shoppers. All these women have one thing in common: the desire to express their personality through their choice of clothes and accessories. Desigual wants to be a reference for them and wants to attract their attention and gain recognition with this campaign.
CREDITS · Photographer: Mario Sorrenti · Stylist: Elodie David · Talent: Grace Elizabeth
