Dive into the Unreal with Weekday’s Spring ’24 Vibes in Filmic Trailer SATURDAY


Get ready to flip the script on the regular with Weekday’s freshest Spring ’24 tease, SATURDAY – a killer trailer that takes mundane to insane in a heartbeat. This isn’t just a campaign; it’s a cinematic slice of life that’ll snatch you right outta your comfort blanket and toss you into an overnight odyssey that’ll redefine your whole scene.

SATURDAY ain’t just playing around; it’s a straight-up homage to the offbeat. Weekday kicking back against the norm, bigging up those never-ending nights that take our every day and send it stratospheric. This trailer game lifts the lid on the day-to-day, pulling us into a dreamy dimension where we rewrite the script on a daily.


“Creating an actual movie trailer with an amazing cast who embodies the Weekday spirit is an exciting endeavor. There’s an everyday narrative filled with moments that deserve celebration and recognition, and we believe every day should be anything but mundane,” says Kim Holm, Managing Director of Weekday.

Matching the mood of SATURDAY, Spring ’24’s threads are like a trippy mash-up – think hyperreal hues dancing with chill, sporty cuts. The collection is all about playing with proportions and rich textures, rocking everything from thrashed denim to crisp raw linens, pleats thrown off-axis, faux leather swag, chunky canvas jackets, overalls that slap, and soccer shirts that bring the street to the stadium. It’s all about that washed-out, athletic life that tells a story without trying.

Weekday’s throwing down the gauntlet – chase change, own your minutes, and jack up the everyday with blasts of the new, the daring, and the laid-back cool. Everything about SATURDAY screams that one wild night can flip what you know on its head.

The visionary Gustav Johansson helmed the SATURDAY spectacle, hooked up with the squad at new–land, and it’s set to drop jaws today January 29, 2024. Stay woke.

www.weekday.com
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