Two new jewels that tell a universal message, two symbols of inclusiveness to be worn with pride. To mark Pride Month 2023, DoDo is launching two new amulets of equality that confirm the brand’s ongoing commitment to supporting the LGBTQIA+ community.
Accompanied by the claim #DoDoFORINCLUSION, a new bracelet with a fluorescent green cord, accompanied by six 18k gold-plated silver cubes forming the inscription ‘Love’ followed by a smiley face, has been added to the DoDo collections. In 9k rose gold, on the other hand, is the new charm in the shape of a puzzle tile, enamelled in the colours of the rainbow in the name of the message of equality it promotes: a versatile and universal charm to reminds us that only by being truly ourselves can we complete the design of our lives, the most intimate part of us.
In the month dedicated to the rights of the LGBTQIA+ community, DoDo also announces its support for Casa Arcobaleno, the only place in Milan and Lombardy that takes in young people discriminated against by their families of origin because of their sexual orientation, gender identity or the transition path they have undertaken.
And it is precisely in the underground of Milan’s open city, at the MM station of Porta Venezia, that the message of equality will reach all citizens together with La Ghey’s claims: DoDo thus returns to collaborate with the faceless influencer who declares “LaGhey the freedom to love celebrates you”; with irony, La Ghey involves the Instagram community in LGBTQIA+ values to continue together with DoDo the journey of raising awareness of an all-Italian story. A story of freedom.
