Eastpak: Built To Resist

Dive into the World of Fantasy with Eastpak’s latest campaign! Eastpak, standing steadfast with its ‘Built To Resist’ tagline, unveils its 2024 campaign drenched in the world of cosplay, heralding an era where ordinary is out and extraordinary becomes the norm.

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Eastpak’s Cosplay Call: Escape the Mundane

Since its inception in 1952, Eastpak has been on a transformative journey, continually pushing the boundaries with fresh collections and inspiring partnerships with diverse artists and designers. This brand advocates for a revolution in individualistic self-styling, energizing everyone to take positive strides in their life journeys.

Shatter the daily grind with Eastpak’s array of backpacks and accessories. Whether it’s an expression of your distinctive fashion sense or a dive into the persona of your chosen alter-ego, immerse yourself in an array of colours and designs that dare to defy your most fantastical dreams. Resist the mundane – live out your fantasy.