Positive movement and creative self-expression. Two statements that have been a part of the iconic packs brand’s DNA for as long as we can remember. Now, more than ever, Eastpak amplifies these statements and unifies them with their iconic tagline – BUILT TO RESIST.
Not only do most of their products carry 30 years warranty, but they’re also created to live beyond and so are we. Set on the scene of a harsh Mars terrain, the brand communicates an elevational direction and sets the scene for more campaigns to come.