Elevate Your Everyday: KUST. Unveils the Rib Cotton Collection

KUST. revolutionizes the notion of everyday style with the debut of its Rib Cotton collection and the triumphant return of the iconic Boxer Shorts 01. Step into comfort and sleek lines with the Rib Cotton Top 02, showcasing a snug yet flexible fit available in sophisticated Black, White, and Bone White hues. Its minimalist design is accentuated by the signature KUST. square logo label in a chic tone-on-tone finish.

The much-anticipated Cotton Boxer Shorts 01 make a comeback, a true testament to sustainable fashion evolution. Originally launched in 2018 and now celebrated for its striking fusion of boxer and running shorts, these mid-rise organic cotton shorts draw inspiration from the spirited ‘70s sportswear aesthetic. With a side split for extra movement, they promise luxurious comfort and freedom—available in classic shades of Black and White, or in convenient trio packs that prioritize sustainability without sacrificing style.

The accompanying campaign captures the essence of laid-back sophistication, drawing inspiration from the enchanting Parisian cafés and brasseries. It strikes a balance between nostalgic sporty vibes and contemporary streetwear flair, creating a harmonious blend where classic European charm meets dynamic urban energy. Envision warm café lights, the gentle bustle of the city, and the subtle sophistication of minimalist style—all epitomized by this collection, perfect for seamlessly transitioning from relaxed days to chic evenings out.

Since its inception in 2017 in Sopot, Poland, KUST. has made waves in minimalist underwear, essentials, and natural skincare. Each piece reflects a dedication to sustainable practices, crafted in small batches that echo retro aesthetics and East European charm, offering an exquisite blend of understated luxury that resonates with modern sensibilities.