Italian sportswear icon, ellesse, has just launched the campaign for its highly anticipated LSR sneaker, a luxurious addition. We love this campaign which encapsulates a splendid entry by ellesse into the elevated realm of luxury fashion. The LSR sneaker, deeply entrenched in the brand’s prestigious history, brings forward an opulent design evolving from ellesse’s archives.
Featuring model Kit Price, DJ Fiona Zanetti, and influencer D’nieccio, the campaign for the LSR sneaker presents its ethos: a moment of escape represents the pinnacle of luxury. Captured within a quintessential 20th-century Italian villa, the visuals portray Kit Price serving the LSR sneaker on a silver tray to an elegant couple, played by Fiona Zanetti and D’nieccio, epitomizing extravagant sophistication.
The ellesse LSR sneaker will be available globally at select retailers, including Deliberti and La Rinascente in Italy and Bodega and Concepts in the USA. Commemorating ellesse’s 65th anniversary, the LSR harmoniously bridges the brand’s sports fashion legacy with contemporary wardrobe needs. Drawing design inspiration from the iconic LASER shoe, the LSR celebrates the brand’s rich heritage reimagined for today’s luxe sneaker aficionados.
Available in eleven distinctive colourways, the LSR collection features four primary styles: LUXE, DNA, ARCHIVE, and POP, each boasting unique design elements. The LUXE range includes three colourways—Black, Off-White/Grey, and Off-White/Tomato—in premium suede with signature laser deboss lines and superior non-slip rubber compound. Inspired by the original LASER OG, the DNA style is available in two colourways: White/Royal/Silver and White/Green/Silver, embodying ellesse’s classic palette. For a more minimalist take, the ARCHIVE style offers White/Anthracite and White/Red combinations. POP introduces pastel unisex hues in four shades: Light Green, Light Blue, Tofu, and Lilac.
Upholding founder Leonardo Servadio’s dedication to quality and meticulous attention to detail in tailored sportswear, the LSR embodies an exquisite silhouette prioritizing both comfort and fit. Designed and handcrafted in Italy, this new drop from ellesse promises unrivalled quality and luxurious comfort.
Out on ellesse’s website, in stores, and at select retailers since September 26th, the LSR heralds a new luxury era for the brand, celebrating its 65 years of excellence. Retail prices for the ellesse LSR Luxe and LSR DNA are set at £130/€140 and £120/€130 respectively. The LSR represents a bold new chapter in the storied legacy of ellesse.
