We are enchanted to unveil Leo Prothmann´s F/W25 Pre-Collection Campaign, DAWN. This capsule preview is a masterful celebration of London’s vibrant rhythms, seamlessly intertwining the allure of nightlife with the serene toil that nourishes our mornings. Drawing from personal experiences in London and Berlin, DAWN artfully encapsulates the nuanced balance of indulgence and responsibility, individuality and interdependence.
Prothmann merges refined craftsmanship with conceptual storytelling, beautifully reflecting the contrasts of urban life. Shot by the talented Sarah Fassold @sarahfassold, with assistance from Alex Jose @alexjose.photo, the campaign features the magnetic Livia Ghelli @livid0, the ethereal Ting Gao @babytingx, the stunning Beyza Güray @beyzaguray, and curated by Celeste Casting @celestecasting.
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In a city as dynamic as London, contrasts emerge in every corner—from its bustling industries to diverse lifestyles. This editorial serves as a poignant reflection on the unspoken harmonies that propel a metropolitan symphony, bringing together lives that often move in parallel, yet never intersect. For Prothmann, the inspiration usually struck during those early hours—exiting the vibrant nightlife, racing to after-parties, and witnessing the dance of refuse trucks and chirping birds as the city awoke to a new day.
This juxtaposition of worlds ignites a resonance that underscores our shared existence. It reminds us that we’re intricately connected whether we’re revelling in nightlife or quietly preparing the city for tomorrow’s dawn. Prothmann’s roots in a small Spanish town where communal tasks infuse this collection with a deep sense of belonging and recognition of invisible labours, especially in the electrifying tapestry of London.
DAWN is a tribute to these themes of connection and balance. Through thoughtful design, Prothmann seeks to bridge the aesthetics of glamour with the essence of utility, rendering a visual dialogue between indulgence and responsibility—an ethos that encapsulates life in the ever-evolving city.
