Etnia Barcelona – #BeAnArtist of a better tomorrow
Yet again Etnia Barcelona returns to its bold, revolutionary stance with a campaign calling on us all to take action. #BeAnartist means becoming the revolution yourself, with the sole aim of making the world a better place.
Etnia Barcelona introduces its “#BEANARTIST of a better tomorrow” campaign for the launch of the SS21 Season, centring on sustainability.
With this free, optimistic collection the eyewear firm once more confirms its position as a brand for all. The S/S21 Etnia Barcelona Collection comprises 10 prescription frames and ten different models of sunglasses, inspired by that inner energy that emerges through stability to make itself visible.
Eyewear crafted with laminas of acetate to the most delicate effect, and with the guarantee of being built with the very highest of high-tech methods. Metal and lightweight mixes in the very latest shapes. Textures and warm colour combinations in purples, mints, nudes and yellows, contrasted against hues such as Havanas, blacks or greys. A warm yet powerful palette born out of the very DNA of the mark.
All Etnia Barcelona Collections are produced in the firm’s own facilities, working with technologies designed to reduce the company’s environmental impact while creating an enduring quality product. The manufacturer likewise ensures its production lines meet the highest ethical standards and contribute to sustaining a circular economy.
Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, who are fully responsible for the entire creative process. Above all, Etnia Barcelona stands out for the use of colour in each and every one of its designs. Today it is the firm with the most colour references in the entire eyewear sector. All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and Barberini mineral lenses.
Today the firm boasts offices in Barcelona, Miami, Vancouver and Hong Kong and is present in over 60 countries, with 14,000 points of sale dotted around the world. The heart of the Barcelona Born district is home to the company’s first Flagship Store, a spectacular seven-storey temple to eyewear culture, displaying all the very best of the brand.
#BeAnartist is the very watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces colour, art and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona represents a lifestyle open to the world, nothing more nor less than a question of attitude.