Introducing Atelier Cru with an exclusive editorial. Photography and Art by Elvin Odelholm. Styling by Rebecca Cohen. The model is Nikita Nurmi, signed at Nisch Management. Hair and Make up by Tony Lundström. For the Winter 25/26 season, new label Atelier Cru has collaborated with freshly graduated graphic designer Elvin Odelholm for a series of images that are elaborations on the idea of the Exocarp, the outermost layer of plants and fruits.
”As an art director and photographer, I’m always interested in the push and pull between elegance and disruptions. When working with fashion, I feel like this balance gets very sensitive, and therefore very fun”, Elvin explains.
The Atelier Cru collection is built on the concept of plies in clothing, and may be layered and peeled to create variations of style and un/dress. Basques can be added to jackets to create cover and volume. Double construction coats may be worn as separate layers of twill or ripstop nylon.
”These garments are special because you can reshape them by zipping up, folding and removing parts. Working with the photographs, I wanted to take this concept a step further”, Elvin adds.
The Atelier Cru brand was founded last winter, as designer Göran Sundberg made the workshop the focus for annual collections. While developing a high-low style concept that combines and contrasts subculture expressions with refined clothing, the aim is to introduce new components to the crafted and atelier-made wardrobe.
Photography and Art by Elvin Odelholm / www.elvinodelholm.com / Instagram: @elvinodelholm
Styling by Rebecca Cohen / Instagram: @stylistrebeccacohen
Model is Nikita Nurmi signed at Nisch Management / Instagram: @nikitanurmi
Hair and Make up by Tony Lundström / Instagram: @tonytarkort
Fashion by Atelier Cru / www.atelier-cru.com / Instagram: @ateliercrucollection
