In an exciting collaboration that is set to captivate fans of both fashion and film, ABOUT YOU and Netflix proudly announce the launch of their exclusive fashion brand, the “NETFLIX COLLECTION.” This unique partnership between the leading online fashion retailer Generation Y and Z and the iconic entertainment service marks a new era in the intersection of style and storytelling. The first limited drop will be exclusively available on ABOUT YOU starting October 28, 2024.
This launch is just the beginning of an extraordinary fusion between ABOUT YOU and Netflix. The “NETFLIX COLLECTION” draws inspiration from a variety of popular Netflix series and films, seamlessly blending the worlds of fashion and entertainment. Fans can eagerly anticipate a second drop arriving in December, designed to thrill both series aficionados and fashion enthusiasts alike. While the spotlight on the December collection remains a closely guarded secret, early next year will reveal more highlights that creatively intertwine the realms of entertainment and fashion.
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Julian Jansen, Content Director of ABOUT YOU, shares his thoughts on this unique partnership: “This collaboration is something truly special. We’ve found in Netflix a partner that, like ABOUT YOU, puts creative content at the forefront. Both companies share the same vision for this new fashion brand, which makes our collaboration so extraordinary. The development of the first pieces has already demonstrated the strength of this partnership.”
About the Collection
The inaugural drop of the “NETFLIX COLLECTION” features two strictly limited pieces that lay the foundation for this partnership. With prices ranging from €39.90 to €69.90, the collection is accessible to a wide audience. Inspired by the strong connection Netflix forges with millions of viewers and fans around the globe, this launch celebrates the union of two partners committed to creative, innovative content.
At the heart of this limited selection is one of the most iconic quotes from the beloved series “Sex Education”: “SOMEDAY SOMEONE WILL CHOOSE YOU, AND WILL KEEP CHOOSING YOU EVERY DAY.” This powerful statement is accompanied by the logos of the two collaborators: ABOUT YOU and Netflix.
Under the slogan “LOOKS LIKE YOU?” the campaign emphasizes the empathy and identification between the customer/viewer and the fashion brand. It showcases the diversity of Netflix viewers and ABOUT YOU customers, depicting various groups in their unique Netflix moments—be it a comedy night with friends, an action-packed adventure, or a romantic movie evening. By portraying viewers from the perspective of the TV screen, the campaign highlights their closeness and connection to the Netflix experience.
The first pieces from the “NETFLIX COLLECTION” will be available exclusively at aboutyou.com starting October 28, 2024. Don’t miss out on this groundbreaking blend of fashion and entertainment!
