Step into the world of G-Star RAW as they unveil the highly anticipated relaunch of their iconic G-Star Elwood jeans. With a seamless blend of timeless heritage and contemporary innovation, this reinvented classic is ready to make waves in the fashion industry once again. Get ready to discover the 3D denim design that took the world by storm back in 1996, now revitalized for the generation of today.
The G-Star Elwood is launching the 6th of September on G-Star.com.
A Nod to Tradition, Redefined for Today
From its original debut, the G-Star Elwood – renowned for its distinct 3D denim construction – captured the cultural zeitgeist like no other. And now, with a fresh update, it returns to claim its place at the forefront of denim fashion. Embracing modernity while staying true to its roots, this iconic piece retains its key design elements that have made it a standout since day one. Prepare to be captivated by the signature 3D knee patches, heel guard, saddle patch, 45-degree pocket, and slanted thigh seams.
The Perfect Fit for Every Individual
The G-Star Elwood Collection offers a versatile range of seven unisex denim jeans styles, ensuring there’s a perfect fit for everyone. Choose from two different fits – the classic Regular fit that pays homage to the original design from the 90s, or opt for the contemporary Elwood Loose fit for a more relaxed look. With a variety of colorways to choose from, these jeans are crafted using only the finest materials, ranging from sustainable Ecru C2C Certified Fabric to durable Japanese raw denim fabric.
Unlocking the 3D Denim Experience
The groundbreaking 3D denim construction of the G-Star Elwood is a testament to the brand’s commitment to progressive denim design. Intricate seamwork, artfully tailored panels, and thoughtfully placed pockets come together to accentuate the natural contours of your body, delivering unparalleled comfort and freedom of movement. Experience denim innovation like never before with the G-Star Elwood.
Celebrating the G-Star Elwood: A Street Dance Spectacle
To mark the return of the G-Star Elwood, the campaign took to the vibrant streets of Tokyo, Japan. Known for its mastery of craftsmanship and selvedge denim, Tokyo provided the perfect backdrop for this extraordinary campaign. The dynamic duo of world-renowned street dancers, The D SoraKi and Kyoka, take center stage, showcasing the effortless freedom of movement and the sculpted 3D silhouette that the G-Star Elwood offers. The D SoraKi, crowned as the number one street dance world champion, and Kyoka, a celebrated figure in the world of hip-hop dance, mesmerize with their exceptional talent, perfectly embodying the spirit of the G-Star Elwood.
G-Star RAW: Where Denim Meets Art
Since its inception in 1989, G-Star RAW has redefined the denim landscape, pushing boundaries by embracing denim as an art form. Their philosophy, the ‘Art of Denim,’ brings creativity and authenticity to the forefront, inspiring their craftsmanship and innovative approach to denim. G-Star RAW transcends the realm of fashion, merging seamlessly with the world of art and culture. With a deep commitment to sustainability, G-Star RAW continues to transform denim into a force for progress, respecting both people and the planet. Collaborating with pioneers such as Cara Delevingne, Snoop Dogg, Pharrell Williams, Marc Newson, Stephen Jones, and Arizona Muse, G-Star RAW has captivated the world with its premium denim creations. Operating globally, with a focus on the United States, Europe, Japan, and South Africa, G-Star RAW remains an unparalleled force in the denim industry.
Unveiling the Masters of Movement: The D SoraKi and Kyoka
About THE D SoraKi:
Born and raised in Shounan, Japan, THE D SoraKi began his dance journey at the tender age of four. Renowned for his unique dance style and mesmerizing fluidity, he has garnered international acclaim. His exceptional talent led him to be crowned the Redbull Dance Your Style World Final Champion of 2022, solidifying his status as one of the finest dancers worldwide.
About Kyoka:
Hailing from Osaka, Japan, Kyoka was introduced to the world of dance at the age of eight, initially exploring her passion through karate. As fate would have it, she soon transitioned to dance, co-founding the esteemed dance crew Rushball. With her magnetic stage presence and remarkable skills, Kyoka leaves an indelible mark in the world of dance, inspiring others with her artistry. Alongside her dance journey, Kyoka also serves as a dance teacher, imparting her knowledge and passion to aspiring dancers.
Get ready to embark on a new era of G-Star Elwood jeans. Be part of a fashion revolution where heritage meets innovation and iconic design is reinvented for the modern generation. Experience the unparalleled fusion of style, comfort, and creativity. G-Star RAW invites you to embrace the artistry of denim and celebrate the return of the legendary G-Star Elwood jeans.
