G-STAR storms the fashion scene with a groundbreaking campaign that features none other than 2024 Olympic gymnastics champion Rhys McClenaghan. The Irish gymnast, globally renowned for his intricate and mesmerising routines, has redefined the standards of his sport.
At the 2024 Paris Olympics, McClenaghan dominated the pommel horse finals, clinching a gold medal and solidifying his supreme mastery.
The Art of Gymnastics Meets Denim Innovation
In this daring campaign, the Olympic icon captivates audiences with his signature pendulum-like movements on the pommel horse as he elegantly showcases the jeans from the Fall ’24 collection. This mesmerising blend of rhythm, movement, art, and product seamlessly merges the realms of denim and gymnastics.
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“I’ve always seen gymnastics as a form of art, much like fashion. Collaborating with G-STAR is an exciting opportunity to merge these two worlds. The idea of performing gymnastics in denim is something I never imagined, but it’s a perfect fit.” – Rhys McClenaghan
Introducing the Bend 3D and the Skater
McClenaghan radiates sophistication in the campaign, sporting multiple outfits, including the Bend 3D—G-STAR‘s latest denim innovation. With a mid-rise and loose fit, these jeans epitomise the brand’s dedication to quality while preserving its signature style. Meanwhile, dancers elevate the visuals, dazzling in new women’s fits such as the Skater. Notable for its innovative seam details, these jeans feature a loose fit, high waist, and skater-inspired constructions.
Unexpected Combinations
Unique collaborations have always been a hallmark of G-STAR, evident from landmark partnerships like the 2010 campaign featuring world chess champion Magnus Carlsen.
“One of the core elements of G-STAR is the idea of surprising and contrasting combinations. We love to do things that are different and provocative. And we love to collaborate with the best talent to achieve this. We are absolutely thrilled that Rhys McClenaghan has partnered with us, and his recent Olympic win is a testament to his exceptional athletic skills and relentless discipline.” – Gwenda van Vliet, Chief Brand Officer G-STAR
Beyond the Medals
This campaign underscores G-STAR‘s continuing commitment to collaborating with elite talent across unexpected fields. Alongside his Olympic triumph, Rhys McClenaghan showcases his prowess with two world champion titles (2022 and 2023) and numerous European champion titles from 2018, 2023, and 2024.
“Winning the Olympic gold is everything I’ve ever dreamt about. It represents all the hard work, resilience, and perseverance. I hope this win will inspire the next generation of young gymnasts and show them that anything is possible.” – Rhys McClenaghan
About Rhys McClenaghan
Rhys McClenaghan (Northern Ireland, 1999) is an illustrious artistic gymnast celebrated as one of the top pommel horse athletes of his generation. His exceptional skill and relentless dedication have earned him numerous accolades, including an Olympic gold in 2024 and double world championship titles in 2022 and 2023. Known for his resilience and trailblazing spirit, McClenaghan epitomises the breaking of boundaries.
Visit G-STAR to explore the Fall ’24 collection and discover the extraordinary campaign showcasing the incredible Rhys McClenaghan.
