Berlin Fashion Week: Haderlump Unveils Its Most Captivating Collection Yet! Among the highlights of Berlin’s Fashion Week, the Berlin-based fashion brand Haderlump revealed their “Circularis” collection on February 6, 2024, in partnership with DHL. The unveiling was not just another show but a reflection of the incredible evolution of the brand, and the presentation quickly became renowned as one of the most impressive displays of the week.
@haderlump.berlin
@berlinfashionwe
@fashioncouncilgermany
@dhl_global @dhlfashion @platte.berlin
Photography by Moritz Högemann @moritzhoegemann
Renowned for transforming Deadstock—essentially valueless materials—into progressive, high-quality fashion, Haderlump has once again raised the bar. The collaboration with DHL has been particularly meaningful in this context: “Circularis” has been masterfully crafted from the decommissioned workwear of the logistics company.
The collection owes its name to the concept of Circular Fashion, a cause close to Haderlump’s heart. “The name represents our approach to repurposing and the careful management of resources,” stated Haderlump’s Creative Director Johann Ehrhardt. But there is more to this collection than sustainable fashion. “It was also about merging our design language with the identity of DHL credibly and engagingly,” Ehrhardt continued, indicating the brand’s significant development. “Haderlump usually focuses on black, so DHL’s iconic red and yellow workwear posed a particularly exciting challenge. The combination of DHL’s colours, their materials, and our distinctive cuts and shapes has given birth to ‘Circularis’—a truly unique and new creation aimed at circular transformation through sustainable repurposing.”
DHL also emphasizes the sustainable nature of the “Circularis” collection. “As a leading fashion logistics provider, we see ourselves as an integral part of the fashion world and have worked with many established and emerging labels and designers,” says Arjan Sissing, Head of Global Brand Marketing at DHL Group. “Yet, we’re also aware of the negative impacts that arise from fashion production, especially the trend towards Fast Fashion. Sustainability is therefore not just part of our corporate purpose but also a priority in our collaborations, such as with Haderlump. This latest collection is a prime example of Positive Fashion and demonstrates how sensational design can align with social and environmental responsibility.”
It’s clear that the excitement surrounding “Circularis” is well-deserved. Not only does the collection stand as a brilliant piece of art, but it also serves as a testament to how much Haderlump has evolved and involved itself in creating fashion that not only looks stunning but is also at the forefront of the sustainability movement.
Where do you draw inspiration for your designs?
Inspiration can come from anywhere. There are no real limits. I don’t distinguish between our home, the Berlin subculture, and the so-called “mainstream.” Even fashion advertising in the city with an interesting or problematic body or role image can be the foundation for a design. Much of it, however, emerges during the actual work with the material and evolves from the designs themselves. Sometimes, inspiration also comes directly from conversations, dreams, fantasies, or a simple thought. In truth, the word “inspiration” seems too small and uninspiring to capture it accurately. Design requires more than inspiration; it’s a learning process.
How does Berlin’s location influence your work?
Berlin is constantly changing, and that’s what matters most to me. As long as I can continue to evolve with the city, fashion will also progress. But my birthplace, Templin, and nature also influence what we do at HADERLUMP. I don’t want to simply follow the typical Berlin hype because it obscures the contrasts and the genuinely interesting aspects. Moreover, Berlin has its conflicts; the city doesn’t work for everyone. If our fashion can somehow express this complexity, create something new and relevant with it, and if people can feel a sense of Berlin’s essence, then I’m happy.
Describe your journey into the world of fashion up to today.
I originally come from craftsmanship. I’ve always been fascinated by workshops and the work of artists. Materials that transform into something else. This is just one possible path among many. I see my journey as an expression and consequence of a creative and attentive attitude towards the world. My first sewing machine, which I never wanted to let go of, played a role in that. Another crucial part was my exciting education at the Berliner Lette Verein. Since then, everything that has happened feels crazy in many ways – everything is developing very rapidly. We at HADERLUMP see our success as the result of hard work. You can call it a journey if you like. But everything could have turned out very differently, and I expect many surprises in the future.
What impact do you hope to achieve with your brand?
I don’t want to dictate a specific impact. What’s important to me is that our fashion has its own power and that it’s tangible. If we can also contribute to change in the fashion world, I would be happy. This pertains to themes like resource exploitation, for which our industry still lacks a real answer. We want to remain authentic and true to our values – handcraftsmanship and the use of recycled materials are essential for us. In terms of designs, I aim for empowerment and a new understanding of self-confidence in challenging times. Words are limited here; you can’t truly describe the impact of good fashion.
