Introducing the ‘Omonoia’ Collection: Experience the Gritty Glamour of Athens! Get ready to dive into the vibrant and eclectic world of Omonoia, an urban oasis that has inspired HARD’s stunning new AW24 collection. This captivating release pays homage to the captivating neighbourhood of Omonoia in Athens, where raw sophistication meets contemporary diversity.
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Drawing inspiration from ‘Omonoia 1980’, the enlightening work by author Giorgos Ioannou, HARD delves into the faces, movements, and relationships that defined this iconic area during the 1980s. Seamlessly blending nostalgia with modernity, the collection celebrates the rich history and spirit of Omonoia.
Adorn yourself with the essence of Omonoia through a range of exquisite garments. The collection boasts an array of eye-catching t-shirts, hoodies, all-over printed shirts, pants, and accessories, meticulously designed to embody the essence of the energetic urban experience.
The HARD Classics line takes centre stage with its exclusive inclusion of items featuring HARD’s original logo in Cyrillic. These timeless pieces effortlessly harmonize Mediterranean vibrance with streetwear influences, creating an alluring fusion that is both elegant and provocative.
Prepare to be captivated by the boxy silhouettes, refined aesthetics, and seductive allure of the ‘Omonoia’ Collection. Immerse yourself in the rebellious yet sophisticated ambience of Athens, exuding an undeniable charm that seamlessly blurs the line between edgy street style and high-fashion sensibilities.
Don’t miss your chance to embrace the essence of Omonoia and add a touch of cosmopolitan flair to your wardrobe. The ‘Omonoia’ Collection awaits, ready to transport you to the vibrant streets of Athens. Get ready to make a bold statement with HARD’s latest masterpiece.
Video: @evabalasi
Art Director: @yiorgos.mesimeris
Drone Video: @giagkos_p
Photography: @josephalexiadis
Design: @ogustathens
Fashion: @lover.boy213121
Grooming: @efi_ramone, @beehive_artists
Model: Thanos Adamopoulos, @vnmodels
Video Assistant: @katerinagoritsa
Voice Over: @vasilisboutsikos
Subtitling: Natassa Reppa
Text: part of the book ‘OMONOIA 1980’ by Giorgos Ioannou
Original 1970’s Datsun: @kolliopoulos_garage
Production: @hard.clo
Special Thanks: @moxyathenscity
