One of my fave brands presents its new A/W26 campaign: HARD.CLO – ECHOES Autumn/Winter 2026! “As the brand celebrates its 8th year, we return to the stories we’ve been telling, fragments of memories worn by motion. From the realism of the city and its endless tales, to sunsets that carry us beyond the skyline, to islands, to decks, to other places where time bends. The echo of what we love always finds its way back to us — like love itself.”
A memory worn in motion.
We inhabit the city and its imagination, places, textures, pulse. City’s realism, a gaze
that doesn’t glance but lingers on strangers, pavements, love scenes, ferry decks.
Fluid, fleeting, intimate.
Edges soften, silhouettes merge, bodies speak.
Friendship, a shadow walking beside you in silence.
A sharp voice, but also care.
We form and exist within visual episodes:
Athens’ ghostly intersections, sunburnt shoulders
on balconies, island postcards half-remembered.
We archive encounters, urban and drifting,
here and just leaving.
THANK YOU FOR THE MEMORIES
Evoto
Videographer: @evabalasi
Art Director: @yiorgos.mesimeris
Photographer: @marios_sgs
Video Assistant: @sofganavia
Ph. Assistant: @george_gal
Fashion: @ginetaiantilipto
Drone: @thanos_spatas
Muah: @efi_ramone, @enez_m, @beehive_artists
Models: @carlbistram, @tommasoscrivani, @ace_models_athens, @julliemarief, @fashioncult_models
