HEISEI JUMP

A KALTBLUT exclusive. Photography by Hisashi Furukawa. The models are Ayuma Mori and Anju Wada. Makeup by Yukako Matsuda. Stylist Masao Asano used fashion by Louis Vuitton, Saint Mxxxxxx, ReadyMade, Chanel, and Supreme.

“I am a photographer based in Japan.
My work focuses on capturing subtle strangeness, uncanny tension, and slight misalignments found in everyday life. This editorial reflects that perspective.
When I saw the styling, it immediately evoked the mood of the early 2000s.
I found it fascinating to see young Reiwa–generation models embody that mood, and I wanted to capture the tension created by that temporal shift.
The story is a contemporary reinterpretation of that era as Neo Heisei.
The title HEISEI JUMP is a playful reference to both the Heisei period and the Japanese idol group “Hey! Say! JUMP,” whose name also references the Heisei era.”

Photographer Hisashi Furukawa @hisashi_furukawa
Stylist Masao Asano @asano_genesis
Makeup Yukako Matsuda @ym_3m1
Model Ayuma Mori @m_22ayu
Model Anju Wada @anju_wada

Brands used are Louis Vuitton, Saint Mxxxxxx, ReadyMade, Chanel, Supreme
@louisvuittonsaint_mx6_official @readymade_official @chanelofficial @supremenewyork