Okay… this is very London, but like… London after a triple espresso and a personality shift. For Fall/Winter 2026–27, Helen Anthony dives headfirst into the chaos, charm, and quiet magic of one of the most culturally electric cities on the planet. London. This season, the city isn’t just a backdrop; it’s stitched into everything.
Think classic British tailoring, but loosened up, made playful. Familiar silhouettes, historic buildings? They’re not just admired, they’re embroidered as architectural details become wearable, like little love letters to London hidden in every piece.
At the heart of it all: that East-meets-West mindset Helen Anthony does so well. Traditional Eastern hand embroidery meets sharp, structured British cuts. Soft vs strong. Decorative vs disciplined. It shouldn’t work, but it really, really does. The balance feels effortless, like the city itself.
Full power dressing but turned all the way up. That electric cobalt is doing the absolute most, sharp, sculpted, a little bit villain energy (in a good way). The shoulders are exaggerated, the lines are clean, but then you get those soft, almost romantic fabric roses breaking it up. It’s giving control vs chaos. Corporate, but make it theatrical. Also, the sunglasses? Don’t talk to me, energy. Share prices are surging.
And then there’s the fabric. Because yes, that matters. This season links up with Scabal, one of the UK’s finest mills, keeping things local, intentional, and rooted in craft. It’s about reducing impact, preserving heritage, and ensuring every piece feels as good as it looks. Luxury, but with substance.
The looks feel like different moods of the same night out. The blues are cool, almost aloof. The yellows are pure main character, shimmering, slightly undone, like you’ve been dancing for hours and don’t care. And the orange suit? Glorious. Velvet, flared, a bit retro, a bit rockstar. There’s something very nonchalant about how it’s styled, like tailoring isn’t trying too hard, it just is. The plaid throw keeps it grounded in that British punk heritage, but it’s playful, not precious.
This is heritage, but… sliced up and reassembled. The red plaid jackets are super proper at first glance, very traditional, very polite, but the proportions feel off in a way that makes it cute again. Then next to it, the houndstooth look is softer, almost couture-sweet, with that oversized rosette moment at the neck. It’s giving off a prim, but slightly surreal, vibe. Like etiquette with a rebellious glitch.
Overall, it feels like London seen through a slightly distorted lens, classic codes, but nothing sits quite where you expect it. Tailoring is still king, but it’s loosened, exaggerated, and played with. A bit dramatic, a bit irreverent, very self-aware.
Basically? This collection is London. Past, present, everywhere in between, filtered through Helen Anthony’s lens, and worn like you f**king mean it.
Words by Lewis Robert Cameron
Designer Helen Anthony @helenanthonyofficial
Photography. Alex Pinero @_alexpinero
Creative Direction/Fashion. Naeem Anthony
Models. Aiden Brady, Sal Taylor, Mark Manton, Elena,
Mason Marchetti, Alexandra Jcarcarstairs, Maja Rybak,
Alena Yarysh, Helen-Mary Anthony, Kuany Atem
Hair. Johanna Cree Brown
Make up. Amanda Bell
Videography. Rebecca Maynes
Fashion assistants. Kamila Katkauskaite, Louise Olver,
Stella Petton Cornelia Huyssteen
Hair assistants. David McNeil, Micheal Kent, Roman Sys,
Katie Fitzgerald Annie Franklin
Make up assistants. Iryna Yurchenko Sonny Lark
special thanks. Scabal
