If you thought menswear was all tonal suits and beige trenches, Helen Anthony’s FW25 collection is here to politely—but firmly—disagree. This season, designer Naeem Anthony serves up a maximalist feast that’s equal parts Savile Row precision, Indian artistry, and celestial drama.
Let’s start with the bones: the tailoring. Helen Anthony has deep roots in British craftsmanship, and it shows. Think sharply structured shoulders, double-breasted velvet blazers, and sweeping maxi coats that look like they were made for a Bond villain with a penchant for drama. But this isn’t just about fit—it’s about flair. The brand designs its fabrics in the UK, incorporating cashmere, wool, satin, and mesh into silhouettes that are anything but shy.
The collection is aptly named “Gemini,” and it leans hard into duality. There’s a constant push-pull between masculine and feminine, East and West, tradition and rebellion. One moment you’re looking at a regal burgundy velvet suit, the next it’s a leopard-print faux fur coat paired with an oversized tote that screams, “I’m here, I’m loud, get used to it.”
In an industry often criticised for its environmental impact, Helen Anthony stands out by prioritising sustainability. The brand uses ethically sourced, human-made materials, ensuring that each piece is not only luxurious but also responsibly crafted.
No look is complete without the right accessories, and Helen Anthony doesn’t disappoint. Oversized bags, bold sunglasses, and high-shine leather shoes add the finishing touches to ensembles that are already brimming with personality. These aren’t just add-ons—they’re integral parts of the storytelling.
Helen Anthony’s FW25 collection isn’t just clothing—it’s a performance. It challenges norms, celebrates individuality, and invites us all to embrace our inner Gemini. Whether you’re drawn to the meticulous tailoring, the rich cultural references, or the sheer audacity of the designs, one thing’s clear: this is menswear that refuses to be boxed in. Ready to channel your inner fashion twin?
Words: Lewis Robert Cameron
Helen Anthony Men’s Collection
Helen Anthony @helenanthonyofficial
Fashion and Art Direction @anthonynaeemofficial Naeem Anthony
Models: Aiden Brady @the_aidenbrady
Reuben @r_glm05 from Nevs Models @nevsmodels
Photographer Alex Piñero @_alexpinero
Styling @anthonynaeemofficial Naeem Anthony
Styling Assistant Kamila Katkauskaite @k8milaa and Adnan Shoukat
Hair Stylist Ella Fisher @ellafisherhair
Makeup Artist Amanda Bell @amanda_bell_ Product Pixi @pixibeauty
