In a moving testament to the power of community and resilience, the Ukrainian brand RBTNK, initiated by Iordan Konstantinidi, a dedicated frontline medic with the Armed Forces of Ukraine, continues to forge a path of memorial culture amidst the ongoing war against our friends in Ukraine. With each initiative, RBTNK emphasises the belief that even the smallest gestures can significantly impact those who selflessly protect their homeland.
At the core of RBTNK’s efforts lies the poignant “Suspended Tags” project, designed to infuse a sense of purpose and connection within the lives of soldiers on the front lines. This initiative weaves a tapestry of empathy, inviting supporters to purchase tags that carry their emotional resonance to random Ukrainian defenders. Debuting in October last year, the project has already facilitated the distribution of over 500 suspended tags, embodying the spirit of solidarity that transcends battle lines.
With an eye toward the future, RBTNK is proud to announce the launch of its latest campaign: “Suspended Tags. Mission 3.0.” This ambitious initiative aims to suspend an additional 500 tags in time for Ukraine’s Defenders Day on October 1, a day dedicated to honouring those who courageously fight for freedom and statehood in Ukraine.
The idea of the Suspended Tags project began with a simple desire to support those enduring one of life’s greatest trials – war,” says RBTNK’s founder, Iordan Konstantinidi. “At first, I gifted our tags to my brand’s followers and to strangers – soldiers in rehabilitation, on active duty, or recently released from captivity. Their reactions were overwhelming. Time and again, they thanked me for one thing: for remembering them, for showing that people care. They shared their stories and experiences with me, and it became clear that this was something everyone should have the chance to feel and take part in. So we invite everyone to join us.
Mission 3.0 continues the brand’s tradition of connecting the home front and the battlefield, transforming each suspended tag into a “mission of empathy.” Supporters are encouraged not only to send their tags but also to include personal letters, fostering a unique bond between civilians and soldiers. Excitingly, this campaign introduces a new feature allowing supporters to suspend three tags for the price of two, enhancing the opportunity to extend kindness and encouragement to even more defenders.
RBTNK’s commitment to creating a culture of remembrance and support reflects a deep understanding of the human experience in times of conflict. Their initiatives remind us that our actions, no matter how small, have the power to uplift and inspire resilience in the face of adversity. Through “Suspended Tags. Mission 3.0,” RBTNK invites each of us to step into a role of empathy, proving that together, we can champion the spirit of unity and hope.
Anyone can join Mission 3.0 – the Mission of Empathy – and honour Ukrainian defenders by suspending a steel tag via RBTNK’s official website.
