Designed to form the foundation of the modern man’s wardrobe, Guy Lab’s expanding offering is a line of premium men’s underwear and basics, combining the ease of leisurewear with the complexity of a designer collection. www.instagram.com/guy_lab
GUY LAB – just unveiled new styles along with the new campaign for 2021, shot in Sydney by Australian photographer Jesse Lizotte and stylist Bridie Gilbert. It features Australian Model/MMA fighter Marcus Galloway, South Sudanese-Australian model Anei Dut, and Sierra Leone-born Australian model Samuel Barrie.
The brand wants to reinforce the commitment to creating chic, organic underwear and basics of the highest quality with a playful, modern sensibility. 2021 sees the introduction of colourful, sustainable swimwear made in Australia from regenerated ocean waste and the addition of two cheeky new underwear styles: the sports brief and jockstrap.
What you wear most often and closest to the skin should be of the highest quality.
