JNORIG, the high-end fashion brand, is thrilled to announce the launch of its latest S/S24 Collection, titled “SUPERFICIAL PROFUNDITY.” This collection signifies JNORIG’s unyielding commitment to celebrating diversity and pushing the boundaries of fashion, as it explores the captivating intersection of fashion, technology, and the ever-evolving human experience.
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SUPERFICIAL PROFUNDITY: A Journey into the Future
JNORIG’s SS24 Collection, “SUPERFICIAL PROFUNDITY,” serves as a testament to the brand’s relentless pursuit of innovation. This stunning collection delves into dimensions that highlight digital and technological disciplines, projecting itself into the future while maintaining its sophisticated, classic, yet avant-garde aesthetic.
Redefining Reality in the Digital Age
Within the “SUPERFICIAL PROFUNDITY” collection, designer Javier Giron presents a range that transcends conventional notions of reality. Drawing inspiration from the dynamic interplay between humanity and technology, this collection challenges established perceptions and offers a visionary interpretation of our world in the digital era.
A distinctive aspect of the “SUPERFICIAL PROFUNDITY” collection is its revolutionary creation entirely crafted in Clod3D. This cutting-edge design software allowed the JNORIG team to visualize and refine each piece before production, ensuring an unparalleled level of precision and innovation in every detail.
Complementing the collection, JNORIG leveraged Cinema 4D and Blender 3D to create a captivating Digital Fashion Movie that pushes the boundaries of conventional fashion presentations. The result is a mesmerizing fusion of art and technology, captivating viewers with its seamless blend of digital innovation and masterful craftsmanship.
Additionally, the campaign photography flawlessly integrates universal ENGINE and AI, underscoring JNORIG’s commitment to innovation and pushing the limits of traditional fashion campaigns. The fusion of digital art and fashion photography exemplifies JNORIG’s dedication to charting new territories in the fashion industry.
“SUPERFICIAL PROFUNDITY” is not merely a collection; it epitomizes JNORIG’s vision for the future of fashion, where digital innovation meets artistic excellence.
A Moment of Reflection
Amidst a time of uncertainty, JNORIG invites us to reflect on the world we currently inhabit and the one we aspire to exist in. “SUPERFICIAL PROFUNDITY” serves as an invitation to explore the transformative power of fashion and technology—a thought-provoking journey into the future.
This collection promises to be a defining moment in the fashion industry, inviting all to reimagine fashion, diversity, and the limitless possibilities of the digital age.
Celebrating Diversity and Breaking Societal Norms
JNORIG takes immense pride in its commendable emphasis on diversity and inclusivity, creating a universe where individuality is not just valued but celebrated. By welcoming individuals from all backgrounds, religions, and genders, JNORIG challenges societal norms, fostering an environment of self-expression and confidence.
A Vision Rooted in Artistry
JNORIG’s unique artistic vision draws inspiration from architecture, cultural elements, social contracts, and opposing concepts. This bold approach adds depth and complexity to the brand’s creations, resulting in architecture-inspired designs and gender-fluid silhouettes. Each piece encourages the wearer to express their unique identity boldly.
Tailored Precision and Artistry
JNORIG’s unwavering focus on precision and artistry is evident in its emphasis on tailored clothing with a unique twist. Designed to suit different body types, JNORIG’s creations ensure that everyone feels confident and comfortable in their skin. Designer Javier Giron finds inspiration in culture, social contracts, and opposing concepts, infusing intellectual depth into each creation.
Innovation, Versatility, and Sustainability
Javier Giron, the creative force behind JNORIG, is renowned for designing innovative garments with intricate patterns. Crafted to embody versatility, comfort, and sustainability, JNORIG’s creations exude a futuristic and clean aesthetic, offering a fresh perspective on contemporary fashion.
Model @wawalyy
Model @jaredcelma
Photographer campaign @isaaccalpe
3D Photo artist @thalia_photos
3D Video editor Alex Francitorra @alexfrenz FX @manuelbueno.exr
Movement Director @aleordz
Stylist @joelescall
Beauty Director MUA @_raffaeleromagnoli Hair Stylist @hliepkova
MUA Assistant @mphairartist
