Kameleon

A KALTBLUT exclusive. Photography by Simone Auricchio. Art direction and Styling by Fabiana Borriello. The model is Bilali Diarra. Makeup by Marianna Allocca. Video by Domenico Paragliola. Kameleon is a visual reflection on the idea of fluid identity and fiction as a creative language. Set within a deliberately artificial space that mimics the mythical landscape of Monument Valley, the project deconstructs and reassembles the cowboy icon — a universal symbol of masculinity, control, and cultural belonging. Yet here, nothing is what it seems: the characters become contemporary chameleons, hybrid figures between fashion, performance art, and cultural critique.


Each look is a mask, each pose a ritual gesture. The hat becomes a shrine, the cactus a cult object, and the camo jacket a borrowed skin. The body itself becomes a narrative surface—shifting, playing, challenging.

Through photography and video, Kameleon constructs a suspended, theatrical, hyper-real dimension where the boundary between reality and fiction dissolves. It is a tribute to transformation, the power of rewriting visual and identity codes, and the freedom of being many things at once — or none at all.

Photography by Simone Auricchio / Instagram: @simoneeauricchio
Art direction and Styling by Fabiana Borriello / Instagram: @fabianaborrielloo
Makeup by Marianna Allocca / Instagram: @mariannallocca.mua
Model is Bilali Diarra at cmcmodelscrew / Instagram: @bilalidiarra
Video by Domenico Paragliola / Instagram: @domenico_paragliola
Fashion Ass: Fabiana Annunziata / Instagram: @fabiana_annunziata
Elisa Toffano / Instagram: @elisatoffano
Sofia Ruzzon / Instagram: @sofyxoxo_

BRANDS USED ARE:
La Belle epoque @labelleepoque_boutique, Carlo Pignatelli @carlopignatelliofficialpage,
Wegan @wegan_official, Bonfilio hat @bonfilio___hats, L’impermeabile @l_impermeabile, Brixton @brixton, Tombolini @tombolini_official, Virili @virili.eu, Isabel marant @isabelmarant, Rossoporpora @rossoporpora.underwear, Deliguoro @deliguoro, Eclè studio @eclestudioo, TRC @trc2038, Levi’s @levis, Radà @rada_accessori, Giuseppe Zanotti @giuseppezanotti, Paciotti @paciotti, Lagworld @lagworld, Domenico Orefice @domenicooreficetm.